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Scientific Thinking.
Reference this weeks lecture to develop a research question and a
hypothesis for a hypothetical business problem of your choice. Exp
lain the management dilemma, or the business problem that the r
esearch would attempt to solve. Your research question must relat
e to the business reason for the research. For example, Why have
sales of used cars been declining at a rate of 5% per month since J
uly 2012 at Smith Motors? is a research question because you can
investigate it with research.
Research Design.
Googles business model includes state-of-the art research. Pick a r
esearch study that Googles researchers have done from their list o
f Research Areas & Publications. What do you think about this rese
arch? Find details about related research to support your argumen
t. Cite the studies in APA format.
Respond to at least two of your classmates posts.
Measurement Scales.
Find a scholarly research study from the Library that uses measur
ement scales for data collection (such as in a survey). Explain the
measurement scales that the study used, and evaluate them. Did y
ou think the researchers made good decisions about the scales? W
hy or why not? Cite the study in APA format.
Respond to at least two of your classmates posts.
Tell us what kind of survey or interview the study uses (e.g., self-a
dministered interviewing, face-to-face interviewing, phone intervie
wing, etc.)
Qualitative Analysis.
Using one of the Data Access Tools from the United States Census
Bureau, choose some interesting census data and perform a qualit
ative analysis on it in order to answer a question you want to answ
er with the data. Do not just copy and paste or summarize the data
that you find. Use an appropriate qualitative analysis technique an
d provide your thought process behind the technique you chose (e.
g., why did you choose it?), as well as the results of your analysis. U
se this weeks lecture to aid your analysis. Cite the data source that
you chose in APA format.
Statistical Analysis.
Using one of the Data Access Tools from the United States Census
Bureau, choose some interesting census data and perform a statist
ical analysis on it in order to answer a question you want to answe
r with the data. Do not just copy and paste or summarize the data t
hat you find. Use an appropriate statistical tool and provide your t
hought process behind the tool you chose as as well as the results
of your statistical analysis. Use this weeks lecture to aid your analy
sis. Cite the data source that you chose in APA format.
Respond to at least two of your classmates posts.
Presenting Results.
Find a presentation of interest on TED and critique its content, visu
als, and the presenters skills (if applicable). Use this weeks lecture
to aid your analysis. Provide a citation to the presentation in APA f
ormat.
Respond to at least two of your classmates posts.