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SIP COMPANY
BRAND
Presented by:
Sidra Butt
Umm-e-Habiba Tariq
Iqra Ijaz
SIDRA BUTT
Executive Summary
Introduction of the Company
Description of the New Product
Executive Summary
Coco Sip will be marketed as a
unique hot beverage drink
Huge market size
Hot beverage segment of beverages
Description of The
Company
Beginning of the company
Corporate headquarter
Main goal
Mission Statement
Our mission is to develop and
maximize shareowner value over
time and to provide our customer
with greater quality and equity over
a period of time.
Vision Statement
To refresh the world
To inspire moment of optimism
To create value and make a
difference
Description of new
product
Hot ready to drink beverage
Unique drinking experience
Attractive and convenient packaging
UMM-E-HABIBA TARIQ
Industry Analysis
SWOT & PEST Analysis
Competitor and Market
Analysis
Industry Analysis
Strengths of industry
Financial strengths
Low competition in RTD industry
segment
Business expansion opportunities
Market Opportunities
and Issues
Consumption
Trends
Profitability and growth
potential
SWOT Analysis
Strengths
Weaknesses
Word of mouth
Lack of esteem of Coco Sip
company in the beginning of
business
Popularity of many other
companies brands
Result of low profile and
health issues
Opportunities
Threats
PEST Analysis
What is a PEST Analysis?
Political issues
o Changing political situations
o Change in tax rate
o Implementation of tariffs
Economical issues
o Economics growth
o Inflation rates
o Change in exchange rate
o Interest rates
PEST Analysis
Social Issues
Cultural aspects
Health consciousness
Population growth rate
Emphasize on safety
Technological Issues
Technological improvements
Work efficiency
Entry and exit barriers
Competitor Analysis
Defining the target market segment
Existing competitors
Nestle
Anticipated competitors
Pepsi
Coca cola
Market Analysis
Market growth
Market demographics
Psychographic segmentation
socializing
Market needs
Market Behavior
Diet Consciousness
Market Analysis
Market growth
Ansoffs market growth grid
IQRA IJAZ
Business Environment Analysis
&
Marketing Program
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BUSINESS ENVIRONMENT
ANALYSIS
External factors
Customers
Competitors
Target market
Internal factors
Company
MARKETING PROGRAM
Marketing Strategy
Segmentation
Ready-to-drink hot beverage
Target market
Teenage to late 50s
Positioning
Refresh you with a SIP!!!
MARKETING MIX
Product Strategy
Core Product
Actual Product
o Packaging and Labelling
o Branding
o Brand Personality
o Brand Equity
o Trade Name
Augmented Product
MARKETING MIX
Price Strategy
Per instant sachet Rs. 25
Per family instant package Rs. 99
Ready-to-drink: Small Cup Rs. 40
Large Cup Rs. 60
MARKETING MIX
Promotion Strategy
Objectives
Message
Concepts
Promotional Mix
MARKETING MIX
Placement Strategies
Market challenger
Product development Strategy
Diversification strategy
Growth strategy
SIDRA BUTT
Implementation and Control
Financial Management
&
Feasibility A nalysis
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Implementation and
Control
Implementation
Value positioning
Value pricing
Market strategy
Control
Geographic market strategy
Opening plant in various countries
Overall strategy control
Contingency Plan
Emergency plan
Worst case
Best case
Financial projection
Expected costs of the business
Initial investment- PKR 10 Million
Initial sales- 2.5 Million unit cases
Breakeven point will be achieved in
approximately 3 years
Future growth
expectations
People
Partners
Profits
Portfolio
Productivity
Planet
Feasibility analysis
Legal registration
Inflation
Changing trends in Pakistan
Set the vending machines
Level of beverage consumption in
Pakistan
Recommendations
Portfolio extension
Bringing innovations
Availability of the Coco Sip Products
Local packaging and labeling
THANK YOU
31
QUESTIONS ???
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