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Mcdonalds History
McDonald's was started as a drive-in restaurant by two
brothers, Richard and Maurice McDonald in California, US in
the year 1937. The business, which was generating
$200,000 per annum in the 1940s, got a further boost with
the emergence of a revolutionary concept called 'selfservice.'
The brothers used assembly line procedures in their kitchen for
mass production. Prices were kept low. Speed, service and
cleanliness became the critical success factors of the business. By
mid-1950s, the restaurant's revenues had reached $350,000.
Mcdonalds History
At this point, Ray Kroc (Kroc), distributor for milkshake
machines.Expressed interest in the business, and he finalized a
deal with the McDonald brothers in 1954.
He established a franchising company, the McDonald System Inc.
and appointed franchisees.
In 1961, he bought out the McDonald brothers' share for $2.7
million and changed the name of the company to McDonald's
Corporation. In 1965, McDonald's went public...
Currently McDonald's operates in 121 countries & having more than
30000 restarunt and serving 53 Mn customers everyday
Vision Statement
To be the best and leading fast food provider
around the globe
We aspire to end hunger one meal at a time by
providing low cost- high quality nutritional food
globally.
Corporate Responsibility Statement
McDonald's 2008 Corporate Responsibility
Report
It all comes down to the food. Thats what
McDonalds is all about. The food we
servehow and where we serve itthe
welfare of our employees and our
suppliers employeeswherethe
foodcomes fromand so much more.
CRM
Customer Relationship Management
E-CRM
electronic customer relationship management
What is E-CRM?
What Is E-CRM
This concept is derived from
E commerce. It also uses
net environment i.e.,
intranet, extranet and
internet. Electronic CRM
concerns all forms of
managing relationships with
customers making use of
Information Technology (IT).
I Love Children
I Have Gifts
For them,
They Can play
Games also
People
CRM for Internal Customres
Each outlet is headed by a
Restaurant Manager . He is
responsible for the daily
operation and customer
interaction.
Delivery Crew Member carries
basic operation of a restaurant.
Ensures customer satisfaction at
the restaurants.
In order to motivate there
employees they give them stars
as per their performance.
Physical Evidence
Cleanness, speed, Quality
and transparency of process
is biggest evidence
According to Hoovers
Main Competitors are:
Burger King
Subway
KFC
RECOMMENDATIONS
Mcdonald needs to re-vamp its vegetarian menu
and add more options to it. The fried chicken
category already has more options and varieties
as compared to the vegetarian section.
McDonalds could try to enter the meals category
into its menu
Mcdonald needs to work on their logistics and
inventory management (as discussed with Branch
managers)
Need to train their staff better in handling of the
cooked food