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The document provides background on Toyota's development of the Prius hybrid vehicle. It discusses the launch of the original Prius in 1997 as the world's first mass-produced hybrid car. Toyota aimed to create the "ultimate eco car" that was efficient, stylish, safe, and a bestseller. The document then covers the introduction of the Prius to the US market in 2000 and Toyota's research on consumer preferences. It also summarizes the key aspects and success of the original and first generation Prius models.
The document provides background on Toyota's development of the Prius hybrid vehicle. It discusses the launch of the original Prius in 1997 as the world's first mass-produced hybrid car. Toy…