Jaga Special Products

Group Members:
Uzma Ghani
Javed Sagheer
Sahrish Fatma
Umair Tarik

Introduction
Our idea Jaga special is a
service type business as we
will provide home delivery
service of Multani mehndi
products to our customers.

Mehndi Products

Gap Identification
The major purpose of using the Gap identification in our business

or project is to identify the gap between the companys

requirements governing the company operations and the current
status of the company operations. This helps provide the
company with insight into areas that have room for improvement.
For this purpose we use the gap analysis tool process to

determine, document and approve the variance between

requirements and current capabilities. The next step for most
companies is to determine what actions are necessary for them
to be in compliance with the requirements.
By Gap identification tool in our business we can check where we

are in business and where we want to go. What types of

challenges we are facing and what is our strengths and
weaknesses. This will improve our performance and will make us
fulfill the expectations of our customers.

PEST ANALYSIS
POLITICAL CHANGE
Tax policy
Employment laws
Environmental regulations
Trade restrictions and tariffs
Political stability

PEST ANALYSIS
ECONOMIC CHANGE
Economic growth
Interest rates
Exchange rates
Inflation rate

PEST ANALYSIS
SOCIAL CHANGE
Age distribution
Career attitudes
Emphasis on safety
Enjoyable function
Population growth rate

PEST ANALYSIS
Technological Change
Automation
Technology incentives
Rate of technological change

SWOT Analysis
Strengths:
Providing high quality services
Well-organized capacity management
Human enjoyment
Constant improvement
Time Management
Weakness:
Distributional channel
Shortage of space
Utilization of funds
Low Investment
Internal control system

SWOT Analysis
Opportunities:
Market potential
Market growth opportunities
Innovation
Related products
Threats:
Government policies
Exchange rate fluctuations
Inflation risk
Competition

KSF (Key Success Factors)

Management
Delivery Services
Quality of mehndi products
Availing the right opportunities
Working according to expectations
Feed back

Market Segmentation:
Urban Area Customers:
This group of customers orders their products
,tickets through the mail,website,call in an
effort to save money, Generally the mail,web or
call order customer are busy in life. In general,
busy customers consume more online products
relative to other people .
Rural Area customers:
This group of customers are looking for the
lowest prices of the products. Mostly products
are not available in rural areas local market.

Marketing Strategy:
The marketing strategy will be based on
targeted advertisement appealing to the
customers sense of value. the marketing
campaign goal will to be increase awareness of
Jaga with their target market.

Jagas Organogram

Critical Risks
Potential Causes:
Fire
Bike Damage
Web server down
Telephone connection error
Network problem
Weather
Product demage
Potential Consequences
Loss of assets
Legal penalties
Creation of liabilities
Client dissatisfaction

Concusion
Looking at the overall business plan we can
conclude that as for as the need of the
customer is concern, it can be satisfied with the
help of this business model. This model
emphasizes home delivery system The
challenge for this model will be inventory
management effective procurement and waste
reduction and cost reduction as far as the
profitability is concerned , this project is very
attractive.