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multinational corporations
Lecture 1
Change Management
"It is not the strongest or the most intelligent
who will survive, but those who can best
manage change"
Charles Darwin
Change is
Natural and universal process
An inevitable necessity
A potential process of adaptation and evolution
for every person, organization and society.
Change vectors
Controlling the competitive environment:
A change management strategy has the following objectives:
a better understanding of the company's position against the
competition;
expanding market segments, boundaries of action, etc..
continuous improvement of customer satisfaction;
production of innovations that strengthen the company's position in
the market.
Change vectors
Strengthening the human potential
Change strategy goals are:
active involvement of human resources in achieving the
objectives;
adapt faster to threats and opportunities;
better sharing of expertise available;
clarify functional responsibilities.
Change vectors
Continuous improvement of processes
A change strategy aims to:
expand research and development to achieve technological
excellence;
improve performance in terms of costs and lead times;
Improve the quality of goods and services;
Involve suppliers and customers in the selection of structures
and processes.
Large-scale or small-scale
Individuals or groups of individuals
Single directions or different
departments
Throughout the organization or only on
certain parts of the environment in
which the organization operates.
Ask questions!
How do we get people to be more open, to assume
more responsibility, be more creative?
How do we make this organization become more
innovative, more competitive and more productive?
How do we raise more effective barriers to entry
between us and our competitors?
How do we draw our suppliers?
How we can reduce the life cycle of a product?
References
http://ec.europa.eu/enterprise/policies/innovation/policy/index_en.htm
http://ec.europa.eu/research/innovation-union/index_en.cfm?pg=intro
Toole, Andrew A. (2011) : The impact of public basic research on industrial
innovation: Evidence from the pharmaceutical industry, ZEW Discussion
Papers, No. 11-063;
http://www.econstor.eu/bitstream/10419/51353/1/672465248.pdf
Henry Chesbrough, Open Innovation Where Weve Been and Where Were
Going
http://www.iriweb.org/Public_Site/RTM/Volume_55_Year_2012/JulyAugust_2012/Open_Innovation_Where_We_ve_Been_and_Where_We_re_
Going.aspx