Mobile Service

selection criteria & Brand

Preference
Provider
STES
 Connecting the World
• A Mobile service provider is a
company that offers transmission
services to users of wireless devices
through radio frequency (RF) signals
rather than through end-to-end wire
communication.
GROWTH
 SUBSCRIBER
BASE

TARIFFS
Growing
network

Market Expansion
Source: Recommendations on Rural Telephony - TRAI
 CURRENT SCENARIO
• India – Fastest growing market in
World .
• 4th largest mobile market growing at
6 mn Sub/month
• Success of the pre-paid format
• Biggest challenge-decreasing ARPU
• Cut-throat competition
A Glance
 OBJECTIVES
• MOST PREFERRED
MOBILE SERVICE
PROVIDER BRAND

• SELECTION CRITERIA
FOR CHOOSING MSP.
FRAMEWORK OF
STUDY
 DATA COLLECTION

• Process of communication

• Instrument: Questionnaire

• Primary data
SAMPLING DESIGN

Sampl
Univers

PROBABILITY
SAMPLING
RANDOM
 SCOPE
• Geographical: STES, Vadgaon
Campus Pune

• Demographical: Majority
Youth.

• Sample Size: 200

 LIMITATIONS
• Errors due to small sample size.

• Concealment of facts by
respondent.

• Misinterpretation by
respondent.

• Lack of knowledge of
DATA PRESENTATION
Market share
PREPAID v/s POSTPAID
Monthly Expenditure
SELECTION CRITERIA
USAGE
PREMIUM FEATURES
TELEMARKETING
Customer service
SUGGESTIONS
DATA ANALYSIS
Age & brand Retention

rxy= 0.7368
 Brand Loyalty
CHI-SQUARE
TEST

= 13.06

For significance level of 0.10 & DOF =4 x2

= 7.78

Brand loyalty and age is closely

related
 FINDINGS
• MOST PREFERRED MSP BRAND :

• SELECTION CRITERIA : Low call

rates &
Better
Network
• CUSTOMER SERVICE : Average

• Age and Brand Loyalty are closely

THANK
YOU