THE PREAER INTERNET-BASED BUSINESS-TO-BUSINESS EXCHANGE FOR Retailer/DistributorS

AND SUPPLIERS

Haris Kamal

World Wide Retail Exchange

WWW.WWRE.OR
G

BISG Agenda
WWRE Overview
Global Data Synchronization Network

Overview of network components

Data pools
Global Registry GS1
Global Standards Management Process
EAN.UCC Global Commerce Intiative ( GCI)

How data flows from to trading partners ( meeting Trading Partner

Requirements)

Best buy
Wal Mart and Others

WWRE differentiators

One point of connectivity to all your Trading Partners ( most efficient solution)

Ability to trade relationship dependent data e.g. Best buy specific

Media Industry support ( vertical specific attributes )
Services inclusive of WWRE membership Consulting, industry verticals, product
advisory groups, Best practice sharing forums
Connectivity to Global catalogs ( France, UK, Belgium, etc..)
PIM- Product Information Management Alliances

Experience in the Book industry

COPYRIGHT 2000-2004 WORLDWIDE RETAIL EXCHANGE, LLC. ALL RIGHTS RESERVED. PROPRIETARY AND
CONFIDENTIAL

WWRE was built to address

pain points
The WWRE was created by the worlds leading retailers to reduce
costs in our industry for both Buyers and Sellers
- And ultimately the end consumer
Founded in 2000 by 17 Global
retailers

Seller
Seller

Seller

Seller
Seller

Neutral and open to all

participants, retailer or
supplier
Members from food, drug, GM,
textile and electronics verticals

Buyer
Buyer

Owned and managed by Retail

Members
Not-for-profit, not for loss

Buyer

Buyer
Buyer

Focused on improving
collaboration between trading
partners

COPYRIGHT 2000-2004 WORLDWIDE RETAIL EXCHANGE, LLC. ALL RIGHTS RESERVED. PROPRIETARY AND
CONFIDENTIAL

WWRE Members to date

45%
Americas

45%
Europe

10%
Asia/Pac

Ahold
Albertsons, Inc.
Auchan Groupe
Best Buy
Boots Company
C&A
Campbell Soup Co.
Casino
Comercial Mexicana
Co-op Schweiz
Coop Italia
Cora
CVS Corp.
Dairy Farm
Dansk Supermarked
Delhaize Group
Dixons
Edeka
El Corte Ingles SA
Galeries Lafayette
Gap Inc.
Giant Eagle

GlaxoSmithKline
H E Butt Grocery
Hornbach
Hy-Vee Stores
Izumiya
JCPenney
John Lewis
Jusco (Now Aeon)
Kesko
Kingfisher
Kmart
Laurus
Longs Drug Stores
Lotte
Makro
Markant
Marks & Spencer
Meijer
Otto Versand
Publix
Radio Shack
REWE

Rite Aid Corp

Safeway (US)
Safeway plc (UK)
SCA Hygiene
Schering Plough
Schlecker
Seibu
ShopKo
Sobeys
Supervalu Inc.
Target
Tesco
Tengelmann Group
Toys R Us
Wakefern
Walgreens Co.
Wegmans Food Markets
Winn-Dixie
Wooltru (ZA)
Woolworths Ltd. (Aus.)
Wyeth Consumer
Healthcare

COPYRIGHT 2000-2004 WORLDWIDE RETAIL EXCHANGE, LLC. ALL RIGHTS RESERVED. PROPRIETARY AND
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Growth In WWRE adoption through 2004

35 Retailers (bolded) & 200+ Suppliers and
growing
Accumed
Advanced Medical Optics
Advanced Sales Group
Aeon
Akorn
Albertsons
Alco Industries
Aleede Grace
Alleghany Pharmacal Corp.
Allegro Mfg Co
American Plastic Toys
Amide Pharmaceutical, Inc.
Amity Hosiery
Andrx Pharmaceuticals
Apothecary Products
Aquarias
Auchan
Bayer
Bayer Crop Science
BD Consumer EHS
Beiersdorf Inc
Berwick
Best Buy
Best Sweet
Beta Dermaceuticals
Biolife
Blairex Labs
Boehringer Ingelheim
BSN-Jobst
BSN-Jobst
\Buxton Co
California Innovations
Campbells Soup Co.
Caraco Pharmaceutical Labs
CarboLite
Caselogic Inc
Casino
Cedar Creek

Chase Products
Chattem, Inc
Classic Pharmaceuticals
Cleo Inc
Coby Electronic Corp.
Columbia/Tristar Pictures
Continental Fragrances Ltd
Convergent Labs
Coop
Coop Italia
Coty
CVS Pharmacy
Dairy Farm International
Dana Classic Fragrances
Dansk Supermarked
Delhaize
Dena Corp.
Dental Concepts
Dentek Oral Care
Dey Labs
Dickinson Brands, Inc.
Disney/Buena Vista (pending)
. Fouegera Co.
El Corte Ingles S.A.
Enger-Kress Co.
Entertainment
Eon Laboratories
Et Browne
Et Browne
Field Containers
Fing'r
Fox
Franzus
Galerie Au Chocolat
Gayla Industries
Gel Spice Company
Gemmy Industries Corp
George Melhado Co.

EGlaxoSmithKline
Glj,Llc
Goen Group
Goen Technologies
Gray And Company
Hannas Candle Co.
Hartman Conoco
Hartz Mountain Company
Health And Nutrition Systems
Health Care Direct
Hi-Tech Pharmaceutical
Hot Head
HP
Implus Foot Care
Insight Pharmaceuticals
Ivy Corporation
Izumiya
J. Strickland
J.C. Penney
Jelly Belly
Jelly Kids Vitamins
Jelly Kids Vitamins
Jenkins Foods
Kayser Roth
Kaz, Inc.
Kesa
Kesko Corporation
Kingfisher
Kiss Products
Leiner Health Products, Llc
Liberty Medical
Liberty Orchards, Inc.
Lotte
Lumiscope Company
Makro Asia
Mark Anthony Cosmetics
Marks & Spencer
Maxell Tape
Mayfair Sales Inc

Media Solutions Services

Queen Helene
Tesco
Medline Industries Inc
Radio Shack Corporation
Teva Pharmaceuticals Usa
Memorex
Ranir / Dcp Corporation
Tew Nutriceuticals Inc
Metabolife
Redex Industries Inc
The Beistle Company
MGM
Regent Labs
Top Value
MicroSofft
Revlon
Toshiba
Millenium (was Seibu)
Rewe
Uav Corp
Mitsubishi Electronics
Rising Pharmaceuticals Inc
Union Wadding Co
Modular Thermal Tech.
Roaring Spring Paper Products United Research Labs
Motomco
Rockline Industries
Universal
Mueller Sports Inc.
Royal Ahold
Upsher-Smith Labs
Mutual Pharamceutical Inc.
Safeway US
Van Der Hagen Enterprises
Naterra International
Sage Products
Vi-Jon Laboratories
National Candy
Samsung
W E Bassett Co
Natrol
Samy Salon Systems
Walgreen
Natural White
Sauflon Pharmaceutical, Inc.
Waterpik Technologies
Nature's Way Products Inc
SCA Hygiene Products A
Wd-40 Company
Navajo Mfg. Company Necco
Sony
Welchs
New Bright Ind.Lc
Schering Plough
Wells Hosiery Mills
New World Pasta
School Zone Publishing Co.
Woodward Laboratories Inc
Northern Grp/Aladdin Fragrances Seaband International
Worldwide Dreams
Nutrition & Fitness Img
Seibu
Wyeth Consumer Healthcare
Nymox Corporation
Senario Llc
Zebra Pen Corp
Ocusoft
Sentinel Consumer Products, Inc
Old Heidelberg Ent, Inc
Shopko Stores, Inc.
Ontel Products Corp
Solo Cup Company
Paper Magic Group
Orange Glo Italia
Panasonic
Sovereign Sales
Paramount
Spectrum Brands
Penley Corp
Spenco Medical Corporation
Penta Beauty Care
Spenco Medical Corporation
Person & Covey
Stephan Company
Pfizer
Summers Labs
Playtex
Super-Max Corporation
Prasco Laboratories
SuperValu, Inc.
Pressman Toy Corp
Supply Plus
Prestige Cosmetics
Tactica International Inc
Product Quest Inc
Team Products International
Publications Int'l
Team Technologies
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ALLCompany
RIGHTS RESERVED. PROPRIETARY AND
PurdueLLC.
Frederick
CONFIDENTIAL
Puronyx

WWRE Solution Suite

Sourcing &
Procurement

Collaborative
Supply Chain

ROI Modeling
Strategy &
Services to
implement
Integration
Help/Support
Training
Web Meetings
Unique
WWRE
Member
Networking
Events

eAuctions
Collaborative
Sourcing
Asian Sourcing
Program
eRFx

Collaborative
Planner &
Promo Portal

Global Data Pool

WorldSYNC DX

Supply Chain
Visibility

Trading Partner
On-boarding
(Accreditation)

Global Trade
Management

WorldSYNC
Partner Program

WorldSOURCE
Services

COPYRIGHT 2000-2004 WORLDWIDE RETAIL EXCHANGE, LLC. ALL RIGHTS RESERVED. PROPRIETARY AND
CONFIDENTIAL

WWREs Data Sync Platform,

WorldSYNC is our most strategic
retailer focus
WorldSYNC Data Exchange (Wdx)
Catalog & Data Synchronization Hub
for dynamic data synchronization
with all your trading partners
WWRE

Services to onboard you and your

suppliers
Suite

Retailer implementation
Supplier outreach campaign management
Supplier accreditation

Trusted advisor and representative

in data & EPC standards,
implementation and integration
COPYRIGHT 2000-2004 WORLDWIDE RETAIL EXCHANGE, LLC. ALL RIGHTS RESERVED. PROPRIETARY AND
CONFIDENTIAL

Global Data Synchronization

Network
Overview of network components

Standards Bodies GCI, EAN.UCC

Standards Process GSMP Global Standards Management

Process

Data pools Source and Recipient

The role of the Global Registry ( GS1)

Industry participants UCCnet, WWRE, Transora

COPYRIGHT 2000-2004 WORLDWIDE RETAIL EXCHANGE, LLC. ALL RIGHTS RESERVED. PROPRIETARY AND
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Single Entry Point for GDS

Supplier /
Manufacturer

Retailer
Global
Registry

Connectivity w/
Backend Systems

Local Country
Catalogs
INTEGRATION

B2B INTEGRATION

Sync
Engine
WWRE Secure
Hosted Catalog
EAN.UCC
Standard Data Model
Sync
Engine
WWRE Secure
Hosted
Catalog
EAN.UCC
Standard
Data Model

Connectivity w/
Backend Systems

B2B INTEGRATION

WWRE
WorldSYNC
Data Pool

Professional Services

WWREs interconnectivity with GS1, Data Pools, Country Catalogs and its global
partner network; makes WWRE an end-to-end data synch solution.
COPYRIGHT 2000-2004 WORLDWIDE RETAIL EXCHANGE, LLC. ALL RIGHTS RESERVED. PROPRIETARY AND
CONFIDENTIAL

Data Synchronization Overview

101
1

Its Over Here

Ill connect
you to their
pool

Supplier/Manufacturer

All item data

3
Suppliers

Step 1- Prepare & Aggregate - A supplier must prepare the

Prepare &
Aggregate
Data

Register basic item information

Home Data

Your items are now

registered and unique!

Pool

Data is exchanged
between pools

Global
Registry

Messaging
Home Data

Pool

Step 2 Publish Item data to their source data pool

(WWRE) A supplier may publish data to the WWRE in one

of two ways, spreadsheets or XML. ( Industry standard
EAN.UCC XML is supported)

Step 3 Register Item data The suppliers data pool

must register base item information ( 8 attributes) with the

EAN.UCC Global registry. The registry will validate that the
items are registered and unique.

Step 4 Through the use of their recipient data pool

(WWRE) a Retailer/Distributor interrogates the
EAN.UCC Global registry to do a 411: on where supplier

Retailers

Data Flows through to

retailer back end

item data. This includes aggregation of data to meet data

attribute requirements, formatting of data to meet industry
standards, and ensuring it will pass validation rules

Retailer does a 411 on the registry

Registry points to supplier data pool

4
Retailers

data is located. The Global registry points to where in the

network the data resides.

Step 5 Data Exchange A connection between a

suppliers source data pool (WWRE & Others) and a

Retailer/Distributors recipient data pool (WWRE) is
established. Data and messaging is exchanged between data
pools.

Step 6 Data flow to Retailer/Distributor

Retailer/Distributors are able to pull data into their back end

systems (EAN.UCC XML)

COPYRIGHT 2000-2004 WORLDWIDE RETAIL EXCHANGE, LLC. ALL RIGHTS RESERVED. PROPRIETARY AND
CONFIDENTIAL

WWRE Differentiators
Greatest Global coverage to trading partners

Connectivity to WWRE Members

All Retailers participating in the GDSN
Connectivity to 12 Local Catalog Providers worldwide

Ability to trade relationship dependent data

Support for complex pricing Pricing message
Support for the Entertainment/Electronics industry
Data Quality Services Built in to WWRE implementation
methodology (Partnering with UDEX and ACNeilson)
COPYRIGHT 2000-2004 WORLDWIDE RETAIL EXCHANGE, LLC. ALL RIGHTS RESERVED. PROPRIETARY AND
CONFIDENTIAL

WWRE Differentiators
Services inclusive of WWRE membership

Consulting
Project Management Between retail implementation team and Sony
GTIN allocation
XML connectivity Technical support

Industry verticals
Product advisory groups
Best practice sharing forums

On Ramp for XML connectivity

Partnered with the leading PIM providers in the industry

COPYRIGHT 2000-2004 WORLDWIDE RETAIL EXCHANGE, LLC. ALL RIGHTS RESERVED. PROPRIETARY AND
CONFIDENTIAL

WWRE Offering GDSN

OUT OF NETWORK
Retailer

Retailer

Local
Catalog
Provider
s

IN NETWORK
GS1
Global
Registry

Wal
Mart
UCCnet

LCP

Transora

Retailer

LCP

Retailer

LCP

Other
Data
Pools

Kroger

Retailer

One-to-one connection between players Interoperable data pools

Data push
Pub/Sub syndication
Basic XML connection
Standard XML messages
Varying levels of data supported
Standard item attributes (GDD)
Some country specific information
No country specific information
No relationship dependent data
No Relationship dependent data
Country language support
One language only
COPYRIGHT 2000-2004 WORLDWIDE RETAIL EXCHANGE, LLC. ALL RIGHTS RESERVED. PROPRIETARY AND
CONFIDENTIAL

and key retailer members

OUT OF NETWORK
Retailer

IN NETWORK

Local
Catalog
Provider
s

GS1
Global
Registry

LCP

Data
Pool

Retailer

Retailer

Data
Pool

LCP

Retailer

Retailer

Data
Pool
LCP

Auchan
Ahold

Casino

El Corte
Pub/Sub syndication
Walgreens
Standard XML messages
CVS
Safeway
Multiple languages from a
Coop Italia
Delhaize
single global instance
Tesco
Single or multiple instance PIM
or ERP integration
Comprehensive data
requirements support:
Item attribute
Local data needs
RDD

Retailer

Retailer

Extra Network
WWRE Members

COPYRIGHT 2000-2004 WORLDWIDE RETAIL EXCHANGE, LLC. ALL RIGHTS RESERVED. PROPRIETARY AND
CONFIDENTIAL

Retailer activity at WWRE

Europe

Rest of World

Ahold NL LIVE
Delhaize LIVE
Coop Italia LIVE
Auchan LIVE
Ahold ICA Live by May
Casino Implementing
El Corte Ingles Testing
complete, production in 9/05
Coop (CH) Implementing,
live Q3 2005

Walgreens LIVE
CVS Implementing
Safeway LIVE
Albertsons LIVE
Ahold USA Implementing
Food Lion Implementing
Aeon (Japan) LIVE
Lotte (Korea) LIVE
Po de Acar (Brazil)
Implementing
Wal-Mart (via UCCnet) LIVE

COPYRIGHT 2000-2004 WORLDWIDE RETAIL EXCHANGE, LLC. ALL RIGHTS RESERVED. PROPRIETARY AND
CONFIDENTIAL

THE PREAER INTERNET-BASED BUSINESS-TO-BUSINESS EXCHANGE FOR Retailer/DistributorS

AND SUPPLIERS

WIM Implementation
Methodology
WWW.WWRE.OR
G

WIM Implementation Program

Implementation time frame = approximately 12 weeks
(estimation)

More time is required for machine to machine integration

WWRE provides:

1-Day Orientation Meeting

Readiness Assessment
Functional Map Analysis
WIM Implementation Welcome Kit

Detailed Implementation Guide

Data Quality Guidelines
Validation Checklist, etc.

Application Support for Publication and Subscription

Training
24-Hour Help Desk Support

COPYRIGHT 2000-2004 WORLDWIDE RETAIL EXCHANGE, LLC. ALL RIGHTS RESERVED. PROPRIETARY AND
CONFIDENTIAL

Phase 1-5 Implementation Overview

1

Get
Started

Prepare

Execute

Receive WIM
Implementation
Welcome Kit

WWRE Orientation
Session

Implement transport
solution

Functional Mapping

Readiness
Assessment

Trading partner (s)

selection

Network and database

configuration

Integration
Assessment

Select connectivity
option

ROI Assessment

Identify workflow
scenario and users

Data Model
Assessment
Team Organization
GLN registration
GTIN readiness
Exit Criteria

Transport solution and

XML training
Technical data mapping
Develop legacy system
integration

Launch project planning

Manage internal security
sessions
requirements
Finalize System design
and architecture
Capital purchase of
hardware and software

Organize preliminary team

Trading partner identified

Complete WIM Readiness

Assessment

Final team identified

WIM Implementation
Schedule Orientation Session Project Plan
Final functional map
Complete preliminary
analysis
functional mapping
Complete Trading Partner
Requirements Document

B2B Integration Solution

selected

Member workflow diagram

Success Metrics
identified

WIM Integration System Design

Document
Hardware/Network Environment
Established
Integration Solution Installation
Integration Solution training
complete

GoLive

Complete Training
Validation with
trading partner
Configuration for
production
Data validation and
User Acceptance
Go Live by
Executive Sponsor
and final
communication
Complete Network
and Application
Performance Test
Supplier Initial Load Complete
Secure Connectivity TestProduction
Retailer/Distributor Data
Validation Test #2-Production

Analyze/
Manage/
Expand

Performance and
success metrics
Executive sponsor
review

Case Study
preparation / Commercia
activities
Request for
enhancements
Rollout: Trading
Partners, Categories,
Users

WWRE Savings
Calculation
Case Study or Best
Practice Document

Finalize user training

Connectivity Test-Mock

Users registered with

successful login completed

Item Download Test - Mock

Item Download-Production

Output file for legacy system

Retailer/Distributor Accreditation
Complete WIM B2B
WWRE Statement
of
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RETAIL
EXCHANGE,
LLC.
ALL
RIGHTS
RESERVED. PROPRIETARY AND
Integration Checklist
Executive
Retailer/Distributor Data
Sponsor Go Live
Work
CONFIDENTIAL
Validation Test #1-Mock

WIM 3.0 GDSN Message Standards

Supplier Messages
Catalog Item Notification (CIN)

Core of Item Data

Catalog Item Link (CIL)

Message Communicating Packaging Hierarchy

Catalog Item Publication (CIP)

Publication message transmitting message to Retailer/Distributor

WWRE Message
Register Catalog Item Registry (RCIR)

Message sent to Global Registry to register item (optional)

Retailer/Distributor/ Messages
Catalog Item Subscription (CIS)

Subscription message to receive item information

Catalog Item Confirmation (CIC)

Message communicating indicating further action on a catalog item

(Accept, Reject, etc.)
COPYRIGHT 2000-2004 WORLDWIDE RETAIL EXCHANGE, LLC. ALL RIGHTS RESERVED. PROPRIETARY AND
CONFIDENTIAL

THE PREAER INTERNET-BASED BUSINESS-TO-BUSINESS EXCHANGE FOR Retailer/DistributorS

AND SUPPLIERS

WWRE OnRamp

WWW.WWRE.OR
G

Solution Overview:
Connectivity to backend applications

Adapters Pre-developed program that allows for rapid and

robust integration to backend office applications
Enterprise Resource Planning (ERP) Native support for leading
ERP including Baan, J.D. Edwards, Oracle, PeopleSoft, SAP R/3,
and Siebel.
Databases Built-in JDBC database adapter to connect to Oracle,
Informix, Sybase, DB2, and other JDBC compliant databases.
Messaging Middleware - Connectivity to EJB, MQSeries, MSMQ,
JMS, etc.

Adapter Development Kit (ADK) Provides a consistent

framework to develop a robust custom adapter (e.g. home-grown
applications).
NOTE: Not all integration software partners provide the features/function mentioned above.
COPYRIGHT 2000-2004 WORLDWIDE RETAIL EXCHANGE, LLC. ALL RIGHTS RESERVED. PROPRIETARY AND
CONFIDENTIAL

Solution Overview:
Secure and Reliable Data Transport

HTTP/S
An industry standard protocol to exchange data securely over the
Internet

AS2 (optional)
An industry standard protocol to exchange data reliably using receipt of
data, MDN (message delivery notification)
Allows sending and receiving any type of data

Large file transport protocol for Collaborative Planner

A HTTP/S based transfer method tested for transferring files up to 100
MB in size.

NOTE: Not all integration software partners provide the features/function mentioned above.
COPYRIGHT 2000-2004 WORLDWIDE RETAIL EXCHANGE, LLC. ALL RIGHTS RESERVED. PROPRIETARY AND
CONFIDENTIAL

Publishing industry experience

Dilicom

French catalog provider for the publishing industry

Support for attributes unique to the publishing industry

Support for the volume of references required
Solution must support the volume of updates, adds,
changes, etc..
Only data pool working with the entertainment and
publishing industry

Music Industry
Movie industry
Book industry
COPYRIGHT 2000-2004 WORLDWIDE RETAIL EXCHANGE, LLC. ALL RIGHTS RESERVED. PROPRIETARY AND
CONFIDENTIAL

Summary - Review of critical

requirements for Data Sync
The Greatest Coverage to access all your trading partners,
globally?

WWRE links you domestically and globally, and is certified point of entry to GDSN

Leading Data Quality Services to eliminate data integrity driven

waste

WWRE DQ Program only one of its kind, globally ensuring that data is accurate, complete
and clean

Fast Onboarding & Enablement to the global data sync network

Lowest cost education and enablement programs that result in swift data sync readiness

Your voice in the standards creation process

WWRE operates several vertical industry working groups and is an official part of global
standards creation enabling suppliers to shape standards creation and get to grips with how
to use standards

Experience & Functionality

WWREs platform can enable basic data sync and advanced data sync (e.g. price & promo)

WWRE implementation process is global, world class and includes ROI services tailored to you

Connectivity and compatibility with your internal data management

COPYRIGHT 2000-2004 WORLDWIDE RETAIL EXCHANGE, LLC. ALL RIGHTS RESERVED. PROPRIETARY AND
systems
CONFIDENTIAL
2

Wrap up

Thank You
Question/ Answer

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CONFIDENTIAL