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HELLO!
Group 13
Parishmita Bora (15030141096)
Ganesh Swami (15030141089)
Yogesh Khetan (15030141062)
Mukesh Mahto (15030141036)
Devendra Shekhawat (15030141090)
Business Model of
2. Revenue model
Premium listings ,lead generation , advertising .
3. Market opportunity
Quikr market size is about 1$ billion and it operates in selling used mobile
phones, cars and furniture, almost everything.
4. Competitive environment
Quikr has competitor like olx.in , sulekha. olx.in has 30%marketshare while
Quikr acquires market share with 37%
5. Competitive advantage
Quikr has a competitive advantage by providing goods at affordable price than
olx. Also it has asymmetry as it has more resources like investors , financial
support and being first mover advantage by providing door step delivery.
6. Market strategy
Quikr allows sellers to post their ads and help the buyer to buy the goods through
communication by phone call or chats. Features like MSP (Maximum Selling Price)
or its missed call service programme helps in customer retention by providing a
convenient platform for its users.
7. Organizational development
Department like shipping ,customer support , marketing can produce jobs which
can help quikr to grow their business.
8. Management team
Experience in advertising , marketing an lead quikr to become #1 in in the market.
Inclusion of more blue collar jobs and matrimony as a category
Business Strategy
of
Business Model of
2. Revenue model
Sales ,advertising
3. Market opportunity
Homeshop18 has market value of 4500 crores and is retained in market by proving
shopping 24 hours live on TV.
4. Competitive environment
It has competitor like Starcj live ,naaptol . Homeshop18 has market share with
48%,while naaptol has 16% and starcj with 20%.
5. Competitive advantage
Homeshop18 is having first mover advantage as it was Indias first 24 hour home
shopping TV channel. Also it has competitive advantage by having most of market
share.
6. Market strategy
Partnered with major brands like Reebok, Nokia, LG etc in India . Presence across TV,
Web and Mobile. Also it is available to customer 24*7 through TV channel and to the
customer who are not connected to the internet.
7. Organizational development
Department like customer support , marketing,24*7 TV availability can
produce jobs which can help them to grow their business.
8. Management team
Leveraging its brand recognition to have an innovative marketing campaign to
position itself as a strong ecommerce portal. And proper recruitment can also be an
advantage.
Business Strategy
of
New Entrants:
Industry condition: Very high potential but is
at its nascent stage. Lot of scope for growth
Entry of many small players
High capital investment required
Homeshop18 is ahead in their learning curve.
Although, other players are learning from
homeshop18s mistakes as well.
Competition:
Homeshop18 has less competitors of same
size, but many in smaller size
It is not only competing against their
competitors in ecommerce but also against
traditional retail stores.
Incentive to fight is low, as the market is big
enough for everyone to grow.
Substitutes:
Emergence of M-Commerce which would
make purchase process more convenient.
Traditional retail stores which are trusted
by customers because a lot of them
prefer
Business Model of
2. Revenue model
Transaction fee , sales , commission.
3. Market opportunity
Mobikwik has market value of 15 million and by providing offline recharge facility
and various cashback offers led it to rule online recharge market.
4. Competitive environment
It has competitors like freecharge ,paytm , helpchat etc. Mobikwik has market share
of 23% while freecharge and paytm has market share as 33% and 43% respectively.
5. Competitive advantage
It is having first mover advantage by providing digital wallet with a limit of rs. 1
lakh and two step mobile verification.
6. Market strategy
Mobikwik tie up with big bazar , payback card for cashback offer and many more
banks for digital wallet will have an effect on the market.
7. Organizational development
Department like customer support , marketing,24*7 online recharge availability can
produce jobs which can help them to grow their business.
8. Management team
Leveraging its brand recognition to have an innovative marketing campaign to
position itself as a strong recharge portal along with proper management team.
Business Strategy
of
Mobikwik main focus is on building wallet offering as the most convenient and
preferred way of making payments across the entire spectrum of online and
offline consumer services that customers access.
The company uses social media platform effectively for lead generation and
launches various offers to convert it into sales.
Followers on Facebook are increasing in count day by day which is making
MobiKwik an Indias leading Mobile Wallet Company.
Inked a few great deals with Microsoft, SBI, Book My Show, Meru, Dominos etc
Mobikwik have tie up with Big Bazar for wallet service and the tie-up will be
extended to other Future Group entities like Central, Brand Factory, Home
Town and e-Zone in the coming quarter
Revenue obtained
through AdSense
Missed call service
Daily quality listing
curation
Gives a competitive
advantage to the
business
Multilingual support
HomeShop18
Revenue obtained
through direct
sales
Daily offers for
limited time
period
Department like
customer support
, marketing,24*7
TV availability
gives competitive
edge
Mobikwik
Revenue obtained
through
Transaction fee ,
sales ,
commission
Digital wallet with
a limit of Rs. 1
lakh
Only two step
mobile
verification
Tie up with big
bazar , payback
HomeShop18
media advertising
Mobikwik
Business Strategy
Business Strategy is
focussed on long term
planning of revenue
generation from the values
provided
Focus is more on ROI of
business
Business strategy involve in
trying to find solution to
competitors, provide
superior service & product
It is a long term planning to
reach objectives of business
THANKS
!