A2 Media Studies

MEST3: Section A

With Miss O’Dell

 MEST3: Section A
Lesson Objectives Learning Outcomes
You will… You will have…
1. Develop your textual analysis skills 1. Used appropriate media
terminology to analyse a media text

2. Understand how to improve your 2. Read and understood feedback for

Mock Exam answers your Mock Exam
3. Collaboratively discussed a ‘model’
answer for each question

3. Explore the advantages and 3. Collaboratively debated both sides of

disadvantages of the Internet the argument
4. Published a Weebly entry recording
the key points from the discussion

AO1: Demonstrate knowledge and understanding of media concepts, contexts and

critical debates.
AO2: Apply knowledge and understanding when analysing media products and processes (and
evaluating own practical work) to show how meanings and responses are created
AO1: Demonstrate knowledge and understanding of media concepts, contexts and
critical debates.
AO2: Apply knowledge and understanding when analysing media products and processes (and
evaluating own practical work) to show how meanings and responses are created
AO1: Demonstrate knowledge and understanding of media concepts, contexts and
critical debates.
AO2: Apply knowledge and understanding when analysing media products and processes (and
evaluating own practical work) to show how meanings and responses are created
 MEST3: Mock for Section A
1. How do the two media products represent women in the music
industry?
(8 marks)

2. How and why do programmes such as the MOBO awards appeal

to niche
audiences?

You may also refer to other media products to support your

answer.
(12 marks)

3. What are the advantages and disadvantages for performers of

using the
internet as a marketing tool?

You should also refer to other media products to support your

answer.
AO1: Demonstrate knowledge and understanding of media concepts, contexts and
(12 marks)
critical debates.
AO2: Apply knowledge and understanding when analysing media products and processes (and
evaluating own practical work) to show how meanings and responses are created
 Mock Exam Feedback
Question 1:
Forms/Representation/Institutions/Feminism
The broadcast text: MOBO Awards
Award, ‘Best UK Female’, Speech, Tracking shot, Cuts, Male presenter
and investor, Patriarchal society, ‘who helped me put me up here’,
Glass ceiling, Black British origin, Genre of music, Black dress,
Embracing identity (race and ethnicity)

The e-media text: Estelle’s website

Long shot images, close up images, femininity, professional, purple
white and black link to MOBO award colour scheme and album cover,
purple associated with elite/royalty in UK, name of website is name of
artist, British identity, lips, singing, Photoshop image of artist re-
presenting her as flawless, aspirational audience?

AO1: Demonstrate knowledge and understanding of media concepts, contexts and

critical debates.
AO2: Apply knowledge and understanding when analysing media products and processes (and
evaluating own practical work) to show how meanings and responses are created
 Mock Exam Feedback
Question 2: Forms/Institutions/Audiences
The broadcast text: MOBO Awards

Broadcast on BBC3, genre of music, race and ethnicity, audience use for
personal identity as well as entertainment, sound clips of Estelle’s
music, viral marketing broadens reach and widens niche audience

Other product examples: BBC Young Musician of the Year (classical BBC
2, 4 and Radio 3), Charlotte Church, Bollywood, CBBC, DAVE

The e-media text: Estelle’s Website

Audience likely to be 16 – 25 students, young musicians, black
ethnicity, female, website is interactive platform for fan base to grow,
links to Estelle on TV, e-commerce via boutique, audience can ‘sign-up’,
follow Estelle on Twitter, Buy her music, individuality, success

Other product examples: BBC3 website, 4music, Myspace, Beyonce,

Kerrang
AO1: Demonstrate knowledge and understanding of media concepts, contexts and
critical debates.
AO2: Apply knowledge and understanding when analysing media products and processes (and
evaluating own practical work) to show how meanings and responses are created
 + and - of the Internet
Advantages Disadvantages
+ -
Communication Theft or fraud of ID
Information Spamming
Entertainment Viruses
Services Harmful content
E-commerce Credibility
Reach Access

AO1: Demonstrate knowledge and understanding of media concepts, contexts and

critical debates.
AO2: Apply knowledge and understanding when analysing media products and processes (and
evaluating own practical work) to show how meanings and responses are created
 Mock Exam Feedback
Question 3: Audience/Marketing/Cross-Platforms/Globalisation

The broadcast text: MOBO Awards

The e-media text: Estelle’s website

AO1: Demonstrate knowledge and understanding of media concepts, contexts and

critical debates.
AO2: Apply knowledge and understanding when analysing media products and processes (and
evaluating own practical work) to show how meanings and responses are created
 Weebly Update
Can you summarise the advantages and
disadvantages of using the Internet as a
marketing tool?

AO1: Demonstrate knowledge and understanding of media concepts, contexts and

critical debates.
AO2: Apply knowledge and understanding when analysing media products and processes (and
evaluating own practical work) to show how meanings and responses are created
 Homework
• What current media debate links these three:

Come prepared with notes to discuss this next lesson

(using media terminology)

Due:
Thursday
27th May
 MEST3: Section A
Lesson Objectives Learning Outcomes
You will… You will have…
1. Develop your textual analysis skills 1. Used appropriate media
terminology to analyse a media text

2. Understand how to improve your 2. Read and understood feedback for

Mock Exam answers your Mock Exam
3. Collaboratively discussed a ‘model’
answer for each question

3. Explore the advantages and 3. Collaboratively debated both sides of

disadvantages of the Internet the argument
4. Published a Weebly entry recording
the key points from the discussion

AO1: Demonstrate knowledge and understanding of media concepts, contexts and

critical debates.
AO2: Apply knowledge and understanding when analysing media products and processes (and
evaluating own practical work) to show how meanings and responses are created