Brand Name

TEAM MEMBERS
XYZ
ABC
PQR
FGH

(ROLL NO 123)
(ROLL NO 007)
( ROLL NO 111)
(ROLL NO 420)

Mentors Name

Company
Overview
Brief History
Product Portfolio
Landmark Product
(Leader and/or most important
in portfolio)

MarkSoc,The Marketing Society of FMS, Delhi

Brand Overview
Launch
Market Share
Competition
Profit Share to the
Company
Status within the
Company

MarkSoc,The Marketing Society of FMS, Delhi

Brand Evolution Timeline

Complete History of the Brand

Major Extensions, Controversies
MarkSoc,The Marketing Society of FMS, Delhi

Brand Elements
Distinct Features

Jingle
Logo
Packaging
Smashable Elements

MarkSoc,The Marketing Society of FMS, Delhi

Positioning
How does the brand
differentiate itself from
its competition in the
mindspace of the
consumer

MarkSoc,The Marketing Society of FMS, Delhi

Target Market
Who does it aim to
Pull?

MarkSoc,The Marketing Society of FMS, Delhi

Include snapshots
Packaging

Innovative packaging strategies

Distinct features
Benchmark with
Competition

MarkSoc,The Marketing Society of FMS, Delhi

Pricing
What Price Ranges?
Why?
Benchmark with
Competition

MarkSoc,The Marketing Society of FMS, Delhi

Distribution
Channels
Analyse in terms of
Reach/Coverage
Visibility

MarkSoc,The Marketing Society of FMS, Delhi

Communication
What TV ads
What is Done apart
from TV ads
What BTL campaigns
have been done?

* Ask your Mentor

about BTL activities
MarkSoc,The Marketing Society of FMS, Delhi

StoryBoard of an
advertisement
from the latest
campaign

Analyze and Describe in

this Space , What
consumer insight has
been used in this TV
Advertisement
MarkSoc,The Marketing Society of FMS, Delhi

RecommendationLine / Brand
Extension
Suggestion
Reason for
Recommendation

MarkSoc,The Marketing Society of FMS, Delhi

RecommendationLine / Brand
Extension
Details of Brand ( 4Ps,
STP)
Design a Logo & Tagline
(Optional)

MarkSoc,The Marketing Society of FMS, Delhi