C.S.R.

A legal Obligation or
Ethical Responsibility?
Presented By: Group No. 14
Akshay
Kaushal,
Abhishek
Yelve, Amit Dhiman, Pratik Das,
Gaurav
Saxena,
Akash
Sonawane, Kedar Nath
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Objective
To analyse the best CSR (Corporate Social Responsibility)

policies in India in regard to the CSR being a legal

obligation or an ethical responsibility.
To study whether CSR requires a paradigm shift.

Definition and Timeline of CSR in

India
I think that any wealth creates a sense of trusteeship... it is characteristic of
the new generation which has created wealth to have some amount of
responsibility for it.Azim Premji , Founder-Wipro
Definition of CSR - TheEuropean Commissionhasdefined Corporate Social
Responsibility(CSR) as a concept whereby companies integrate social and
environmental concerns in their business operations and in their interaction
with their stakeholders on a voluntary basis[1]
Trusteeship
Transitional Transformational Promotional
Phase
Phase
Phase
Phase

1947-1960s 1960s-80s

1980s-2012

2013-Present

Evolution of CSR Practices in India

Source :Implications of Governmental Intervention through the New Companies Bill of
India Prof. Dhirendra Vajpeyi & Dr. Sheila Rai, Atharva Publications 3

CSR: Legal Obligation Vs Ethical

Responsibility
Mandatory contribution as per Companies Act, 2013
Focus on value addition through CSR exercises is replaced

by quantifiable monetary contribution.

CSR requires an active participation in community-building.
Economic responsibility as strong stake holders in the

community.

Hershey A flag bearer

Provides ViVi to 50,000 children in Ghana
Over 2,000 students given social & financial
support Milton Hershey School
Employees pledged over $3.1 Million in 2014 to
United Way.

Source: https://www.thehersheycompany.com/en_us/responsibility.html

The Way Forward

CSR Spend
Percent of Average Net Profit

Performance of CSR in India

Low
High

Low

CSR Score

High

Low efficiency
28 Companies

Pace setters
49 companies

Starting Out
50 Companies

Smart Utilizers
20 Companies
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Source: https://www.futurescape.in/india-best-companies-for-csr-2015/

M&M
Has always contributed more than legal requirements

- Set up Mahindra Education Trust in 1954

Committed 1% of Profit for CSR in 20051

Core Principles
Education is route to Countrys social challenges
Contribute to ecology and public health
Source: http://www.mahindra.com/resources/pdf/csr/CSR-Policy.pdf

Ecological
Hariyali
Planting 1
million trees
every year
since 2007

Healthcare
Lifeline
Express
Provides
access to
health care in
rural areas

M&M

Sustainability
Watershed
Managementwater and soil
conservation

Education
Mahindra Pride
schools
Scholarships &
Grants
Nanhi Kali
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TATA
One of the first Companies involved in CSR1
- 1916, Social Welfare Schemes for Employees
Signatory- United nations Global Compact, 2002
- Operations affiliated to universal Principles
Core Principles
Partnerships within and outside2
Sustainable Spread
Lasts Long, really Long
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1. http://www.tatapower.com/sustainability/sustainability-communications.aspx
2.http://www.tata.com/sustainability/articlesinside/corporate-social-responsibility

Ecological
Planted more
than 2.56
Million trees,
Focus on
recycling

Agriculture
100 Cr
expenditure5
to improvise
agriculture
helping
backward
tribal regions.

TATA

Society
Srishti welfare
centre- provide
Training and
education to
destitute

Wildlife
Around 12 Cr,
preservation of
Whale Shark

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Hyundai Motor India Limited

Hyundai Motor India Foundation was founded in 2006 By HMIL with its main

focus on initiating CSR (Corporate Social Responsibility) in various area like

Community Development, Health Care, Education, Environment, Road Safety,
etc.
Restoration of mother
nature
Greener World for
Gree
future generation

n
Move

Road & traffic

Safety

Safe
Move

Clea
n
Move
Happ
y
Move

Environment friendly
activities
Cleaner world for
Healthy lives

Social development
of underprivileged
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Source : HMIF/ CSV/01 CSR Policy HMIL

HMIF CSR Focus areas & activities

Changing the lives of Vulnerable & Under Privileged.
Eradicating Hunger, poverty & malnutrition with focus on

Health Care & Sanitation.

Education & Vocational training.

Increasing the Awareness about Road & traffic Safety

among the masses.

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Source : HMIF/ CSV/01 CSR Policy HMIL

THANK YOU
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