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COMPANY:
THE WAY
FORWARD
LIM, RODRIGUEZ,
SIAPNO
STATEMENT OF THE
PROBLEM
OBJECTIVES
SWOT ANALYSIS
STRENGTHS
- Strong brand image - Wide range of
products
- Global supply chain
-
WEAKNESSES
High cost structure
Limited network of
production
facilities
Low quality of car
products
OPPORTUNITIES
THREATS
- Growth through
- Intensely
product
competitive market
development
- Consumer
expectations and
- Strategic
partnership and
preferences
joint ventures
- Fluctuating oil
- Cutting of jobs and
prices
ALTERNATIVE COURSES OF
ACTION
ACA 1: Status Quo
ACA 2: Migration of costs to low-cost
countries
ACA 3: Divestiture of Premier
Automotive Group (PAG) to improve
its R&D on higher demand vehicles
DECISION CRITERIA
ACA 1
ACA 2
ACA 3
To be able to increase
market share and revenue
across all regions
To be able to improve
results at all automotive
operations
To be able to improve
product quality and
customer satisfaction
To be able to continue
delivering exciting new
products
2.6
1.6
1.8
RECOMMENDATION
Using the decision criteria, we recommend the ACA 3, since
the divestiture of Premier Automotive Group (PAG) to
improve its R&D on higher demand vehicles will help the
achievement of its goal to be a leader in the automotive
industry.
Ford Motor Company should also consider its global design
strategy which is think global, act global strategy to
migrate to think local, act local strategy. Now, the
company involves the development and production of
standardized models with country-specific modifications
limited primarily to what is required to meet local country
emission and standards. However, if they will adapt the
think local, act local strategy, they can offer mass
customization production that will fit to the local
customers.
IMPLEMENTATION
BALANCED SCORECARD
END