Documente Academic
Documente Profesional
Documente Cultură
Questioner Design
Designing Questions
Defined Problem
Stake
holder 01
Stake
holder 02
Stake
holder 03
Stake
holder n
Factors
related to
Stake
holder 01
Factors
related to
Stake
holder 01
Factors
related to
Stake
holder 01
Factors
related to
Stake
holder 01
Questioner 01
Questioner
02
Questioner n
Do
Use simple wording
Be brief
Be specific
Do not
Be vague
Be condescending or talk down to
respondent
Use biased wording
Use abbreviations or scientific jargon
Use objectionable questions
Be redundant
Important fact
Do not provide an opportunity for the
respondent to get a reward from not
completing the survey
Too much repetition of appeals
diminishes their effectiveness
Questions should not be too short
reduces credibility
Do not send letters too far in advance
Questionnaire Layout
Graphics and Words Must Work in
Concert, With Respect to
Information Organization
Navigational Guides
Question order
Questions should be ordered so as to
seem logical to the respondent
First questions should be relevant and
easy
Questions are effectively ordered from
most salient to least salient
Potentially objectionable questions are
placed near the end
Be sure that the order of the questions
does not produce bias in responses
Questionnaire design
problems