Snap For

Strays
Powered by : Indefinita
PR

EXECUTIVE SUMMARY
Snap For Strays is a digital content marketing campaign aim to generate
and increase awareness towards stray animals in need.
The campaign goal is to reduce the numbers of stray animals on the street,
raise awareness on animal adoption and neutering.
Snap For Strays campaign is run by six students from IACT College under the
name Indefinita PR that leverage on Snapchat, a social media platform as
the primary medium.
Indefinita PR is partnering with Tales of Tails, a club in IACT College and
supported by Make It Right Movement powered by Brickfields Asia College.

BENEFICIARY ENTITY
SPCA KAJANG was formed to relieve the suffering of freeroaming dogs or strays through feeding management,
sterilization (TNR), health care and adoption for dogs.
A non-profit organization relying solely on public donations
and support to manage the welfare and well-being of stray
dogs in Kajang and its surrounding areas.
100% volunteer managed society started by one founding
member who recognized the badly broken animal welfare
and rights in Malaysia.
https://www.facebook.com/spcakajang/info/?entry_point=
page_nav_about_item&tab=page_info

A creative communication specialist college in Malaysia. IACT College, was

founded in the 1970s by the Malaysian Advertisers Association (MAA) and the
Association of Accredited Advertising Agents of Malaysia (4As), Malaysias
largest advertising associations. The college specialises in broadcasting,
graphic design, creative multimedia, advertising and media communications
related course.

Tales of Tails is IACT Colleges first and very own animal-centred club. It is a
platform that allows students and adults to be involved and get connected with the
local Animal Welfare scene. Tales of Tails is driven by a body of students who want
to make a difference, one tail at a time. Outsiders are welcomed to participate in
their animal shelter visits, pet play dates, animal adoption drives, awareness talks,
fundraisers and friendships.
Make It Right Movement (MIRM) is a non-profit initiative borne out of a need to
address an evident opportunity for all towards social good. Through innovative
partnerships and open dialogue, the organisation focuses on the right things
to enhance the human condition within a community.

OBJECTIVES
To promote
animal adoption
instead of buying
and neutering
pets.

To create a
behavioural
change of social
good in the way
people use
Snapchat.

Raise funds for

SPCA Kajang

TARGET AUDIENCE
Primary Audience : Young Adults age between 18 to 30
Secondary Audience: Animal lovers, Stray activist & Pet owners

WHAT WE DID?
1. RESEARCH PLAN

Total Cost: RM5,390/dog in a month

Approximately 60 dogs in shelter in addition to 40
strays dogs roaming in Kajang.

MEDICAL/HEALTH CONDITIONS

Improper medical attention will lead to tick fever.

Diseases caused from fever include bleeding of

nostrils, nausea, vomiting and muscle ache.

Common tick-borne diseases include: Lyme disease.

SUSTAINING COST/PER DOG & CAT

Current consumption is equivalent to 240 grams per

serving for each dog at SPCA Kajang.

In need of 30 kilos per day for shelter.

MEDICINE COST

Approximately around RM10,000 as tracked from

December 2015 to April 2016.

Statistics show that a pair of male and female dogs as well as their

offspring can produce up to 67,000 puppies in six years. As for cats, its
84,000 kittens, says Jean Liew, a member of
Trap Neuter Release Manage Society of KL and Selangor (TNRM).

Bringing together the public to support

animal adoption as a means to raise an
underlying community issue.

Create a safe and dog-friendly

platform by enabling the public to be
engaged with various activities.

WHY AN EVENT?
Raise sufficient funds for SPCA
Kajang to assist with financial difficulties
such as food, medical cost and neutering
services.

Showcase students fund-raising

activity for the greater good of society
through an empathetic cause.

EVENT PROPOSAL
[ PARTY FOR PAWS ]
VENUE : THE CIRCLE, JAYA ONE
DATE: 30TH JULY 2016, SATURDAY
TIME: 11AM - 7PM
ACTIVITIES:
Adoption Drive
Photo Booth
T-Shirt Sale
Dog Treats Sale
Doggie Marathon (in collaboration with Tales of Tails)
Picnic Day for Dog Owners
Personal Trainer Sign-Up Booth with a Showcase
Open Area Movie Night

EVENT LOCATION
THE CIRCLE, JAYA ONE (OUTSIDE OLD TOWN WHITE COFFEE)

FUNDRAISING ON EVENT DAY

BOOTH ITEM

PRICE

Henna Design

RM5, RM7,
RM10
(depends on
sizes)

Face Painting

RM5

Dog Cookie

RM5/ 3
pieces

Marathon
Entrance

RM 10

T - shirt

RM 20

WHY CENTRAL PARK, 1 UTAMA

Dog Friendly environment.
Strategic location within city area with public transportationPetaling Jaya.
Spacious area to hold adoption drive and other activities.
Recommends highly on
Jaya One facilities for
Jaya One will be
future events to the public.
Garner publicity on
mentioned as one of
Jaya One for event
Snap For Strays
attraction.
biggest contributor