Documente Academic
Documente Profesional
Documente Cultură
COMMUNICATION
Nguyn Th Dung 13E20
Phan Ngc Mai
13E20
Mai Th Hi
13E20
13E20
EFFECTIVE BUSINESS
WRITING
Conversational tone
Positive language
Courteous language
CONVERSATIONAL TONE
Tone is not referring to the sound level,
- Elmore Leonard.
Informal
language
(but
professional
)
First/second
person
How
to
write
Active
voice
Shorter
sentences
EXAMPLES
Your email will be answered.
POSITIVE LANGUAGE
Positive wording tells what is or can be done > isnt or cant be done.
Eg: - Your order can not be shipped by April 10th => Your order will be
shipped after April 10th.
You wont be sorry that => You will be happy that
Inclusive
language
Plain
English
Familiar
Words
Effective
messages
INCLUSIVE LANGUAGE
Inclusive language is language that does not exclude or stereotype people
on the basis of their race, gender or disability.
include exclud
e
Omit pronoun
Use an article
PLAIN ENGLISH
Grainconsumin
g units
an ambient
replenishm
ent
assistant
PLAIN ENGLISH
PLAIN ENGLISH
Cutting words if
possible
Never using long
words when short
words can do
Chrissie Maher
FAMILIAR WORDS
Familiar words are more meaningful to readers and listeners
Conseptualize
Hypothesize
Perpertuate
Perplexing
Reciprocate
Simple alternatives
See
Guess
Continue
Troubling
Return
FOLLOW-UP ACTIVITIES
1. TRUE OR FALSE, IF FALSE, WHERE?
1. Some words which exclude people called sexist
2.
FOLLOW-UP ACTIVITIES
2. FILL IN THE BLANK
1. Conversational tone prefers language than language.
2. language should be avoided in positive messages.
3. When using conversational tone, you should assure that it
will be
4. Demanding and preachy words make expressions less ...
5. person constructions should not be used in formal
language.
http://seopressor.com/blog/write-in-conversational-tone-increase-readership
http://www.printwand.com/blog/15-tips-for-writing-in-a-conversational-tone