Group Members

Iqra Sohail Butt.

Alveena Saeed.

Rana Shoaib Rashid Khan.

Waqar Mubariz.

Ali Asif.
Amazon.com
History


 Founder Jefrey P. Bozes
 Founded1994
 Just book business
 Online 1995


1995 1997 1998 1999 currently

Introduction


 Industry: Retail business
 Area served: worldwide
 Headquarters: Seattle, Washington
Online Trading Method

1.Business to consumer (B2C)
2.
3.Business to business (B2B)
4.
5.Consumers to Consumers (C2C)
6.
7.Consumers to Business ( C2B)

Business Model
How Amazon works
 Pakistan
Amazon.com

Objective

 To establish background information on
Amazon. COM
 To introduce Amazon in Pakistan.
 To analyze and evaluate Amazon’s external
and internal environment in Pakistan.

Pakistani statistic about
Internet

 Pakistan is one of the fastest growing
country in telecom sector
 Over 25 million user of internet
 Mobile phone user 91.44 million (2009)
 About 5 lac Broadband connections

Growth in internet user
TCS Logistics

 Over 265 retail outlets.
 Biggest network in Pakistan.
 dedicated Charted planes.
 187 fully equipped modern satellite tracked
vehicles.
 2500+ couriers.

transaction
B2B & B2C

TCS

TCS

UBL
C2B & C2C

UBL

UBL

TCS
SWOT analysis
 Strengths weakness


vStrong brand name vUnawareness of e-

vCRM and IT support com m erce.
vDiverse Products vIncrease in cyber

vStrong Distribution crim e

vDependency on
Channel
vLow Prices ext ernal com panies

for delivery
v
SWOT Analysis
 Opportunitie Threat
s


vIncreasing
t ransport at ion cost


v vIncreasing com pet it ion

vGrowth of internet vGlobal econom ic
vE- commerce slowdown
expansion vSeasonalit y in
operat ions
vHackers problem s
vOnline m arket ing not
m at ured In Pakist an.
v
E-Porter model
E-Porter model
 Threat of new  Threat of substitute
entrance 
◦ ◦ The internet is Global
◦ Many other company Market consumer
◦ if Amazon come to can substitute any
Pakistan eBay also product by
can came in purchasing from
Pakistan. companies overseas
◦ To succeed they want where products are
computer literacy. cheaper, but of
And same for other good quality
digital firms.
◦
medium
 High

E-Porter model
 Buyer Power  Supplier Power
 
◦ There is a large verity ◦ Specialized product
online shops and and brand increase
comparison website switching cost for
too compare best buyer so the
prices. supplier have
higher power.
◦

High
 High

E-Porter model
 Competitive rivalry
within a online
business
◦ Here we disused
Amazon tackle their
current rivals.
◦ Their already many
online business
running in Pakistan.
i.e.(beliscity.com
vanguard online
stores)

High

PEST Analysis
Recommendations

 Increase computer literacy.
 Alternative method for secure transaction.
 Creates awareness of E-commerce.
 Increase product line
 Amazon should launch in 2012 in Pakistan.
conclusion
 In conclusion, we recommend that market
penetration in Pakistan is most suitable,
feasible and acceptable option based on
Amazon .com’s core competencies and
opportunity in the industry.
 Amazon fulfills all the requirements and
provide detailed information which
influence the customer to purchase.
Have you lot of
questions?