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- A ride-hailing app
Uber:
Install an
app on
phone
Enter a
pick up
location
Choose
type of
car
Matching
of a
driver to
rider
Using
GPS ,
find
closest
driver to
riders
location
Billing
Functioning of Uber:
- Mostly depended on drivers without license
- Business model focused on non-experienced drivers
- Embraced various options like Licensed chauffer drivers, car rental
companies, and taxi drivers
- Ubers most interesting feature: Surge Pricing
- Ethical concerns regarding Surge Pricing
- UberXL: Room
for everyone
- UberSmart :
- UberENGLISH :
Payment solution of
Alibaba
Feasible option of paying
instead of Credit Cards
Mapping support
More Customer friendly interface for Chinese
services
Strategic and Commercial cooperation
$600 million investment in Uber by Baidu
Benefit of 500 million Baidu active users
Leveraging Baidus relationship with local
government
Joint Bid with Baidu for Nokias Here mapping
services
Taxi Drivers
Kuaidi
Competitors for
Uber
Local Competitors
- Yidao
- Shenzhou
- AA
DiDi
DIDI VS KUAIDI
Didi Services
Kuaidi Services
Kuaidi Taxi : A
-Yidao Zhuanche
taxi-hailing service (Chauffeur):
Yihao Zhuanche
(Chauffeur One):
- Didi Zhuanche
(Chauffeur):
Yihao Kuiache(Fast
ride one): non-profit
ride sharing program
- Didi Shunfengche
(Carpool):
- Didi Daijia (Sub
Driver):
Yidao Services
Whats Next?
- Should Uber follow the steps of market leader who were trying to
effectively buy a greater market share through generous spending?
- Seek another way to gain customers?
- Should they continue their business in China?
Recommendations:
- Continuing their partnership with Baidu, Uber has an opportunity to
increase its online presence in the eyes of customers. So they should
utilize this opportunity.
- Online mobile market has increased substantially from year 2010 till
2015, so increase in smartphone users and internet users give an
excellent opportunity for Uber
- By acquiring evolving digital platforms popular among Chinese
population, Uber should give additional services to their customers
and to increase their visibility.
- Uber should continue their services in China looking at the growth
rate of smart phone users.