CORPORATE SOCIAL

RESPONSIBILITY
MADE BY:
SHRUTI MAURYA
 WHAT IS CSR?
 Lord Holme and
Richard Watts
"Corporate Social
Responsibility is the
continuing commitment by
business to behave ethically
and contribute to economic
development while
improving the quality of
life of the workforce and
their families as well as of
the local community and
society at large"
 WHY COMPANIES ADOPTING
CSR?
 A healthy business cannot run in a sick society.
 Inexpensive insurance.
 To build trustworthy and sustainable
relationships.
 The major influencing factors of CSR in India are:
Increasing awareness
Reputation
Rising of domestic standards
Rising of international standards
Commercial pressure
 STRATEGIES FOR CSR
 Become an integral part of corporate
strategies.
 Companies have CSR team that device
specific policies, strategies and goal.
 Set a budget to support
 Based on social philosophy and directed by
corporate expertise.
 Direct contribution from empolyees.
 ARGUMENT IN FAVOUR
 Enhance the company image
and business.
 As a part of society have a
moral obligation.
 To promote goodwill, public
favour and trust.
 Discourage the creation and
imposition of govt.
regulations.
 Deal with the problems,
changing needs &
expectations.
 Balance corporate power with
corporate responsibility.
ARGUMENT IN AGAINST
 Corporation is basically an economic
institution.
 Create excessive costs for business.
 Lack of social skill.
 Different viewpoint will cause friction.
WORKING AREAS OF
COMPANIES AS CSR
 BPCL, Maruti Suzuki India Ltd, HUL
a. medical and sanitation facilities
b. build schools and houses
c. help the villagers become self-reliant
 Glaxo smithkline Pharmaceuticals
a. health and healthy living
b. money, medicine and equipments to non-profit organization
 SAP India
a. partnership with HOPE FOUNDATION
b. betterment of poor and needy
c. help to the TSUNAMI VICTIMS
d. The SAP Labs Center of HOPE for street childs
 Indian oil
a. health, family welfare
b. education and environment protection
c. empowerment of women
d. help during natural calamities
 TATA STEEL
a. ethical behavior
b. economic development
c. improving the quality of life of employees
d. to engage with communities and society at large
 Mahindra
a. making socially responsible
products
b. good relation with employees
c. to give 1% of its profit (after tax)
on a continuous basis toward CSR
d. NANHI KALI project for the girl
child
e. Mahindra All India Talent
Scholarship
 ACC
a. medical care
b. rural development activities
c. environmental conservation
 CURRENT SCENARIO
 Assocham’s ‘Eco Pulse Study’ on CSR for 2009-10

 300 corporate houses have identified 26 different areas:

i. community welfare
ii. education
iii. environment
iv. health as well as rural development

 In 300 corporate houses, 74 are from the chemical sector contributing

i. 12% to the overall CSR initiatives
ii. 28% CSR focuses on environment
iii. 18% on education
iv. 12% on healthcare
v. 6% on community welfare
 62 companies in the
FMCG and consumer
durable sector:
i. 10.5% to overall CSR
ii. 29% on community
welfare
iii. 21% on environment
iv. 15% on education
 CONCLUSION
 CSR has to come a long in India.
 Corporate have clearly exhibited their ability to make
a significant difference in the society.
 In the current social situation in India, it is difficult
for one single entity to bring the changes.
 Effective partnerships between corporate, NGOs and
the government will place India’s social development
on a faster track.
 TATA STEEL has been awarded THE GOLDEN
PEACOCK AWARD for CSR for year 2009.