NIKES STORY

Begin in 1964 as Blue Ribbon Sports Renamed Nike in 1978,after the Greek
goddess of victory Key people of Nike : Bill Bowerman & Phil Knight
Headquarters in Beaverton, Oregon , USA Worlds most competitive sports and
fitness company Nike employees over 26,000 people Current CEO : Mark Parker

Nike is the U.S-based manufacturer of athletic shoes, apparel and sports equipment.
Stock symbol: NKE (NYSE)
Annual revenue (2008): more than $18billion
Founders: Bill Bowerman, Philip Knight
Year established: 1964 (as Blue Ribbon Sports)
Industry: Sportswear/equipment
HQ: Beaverton, Oregon
President/CEO: Mark Parker
Staff: 30,200
Products: shoes, apparel and sports equipment, accessories
Slogan: Just Do It!

NIKES BRAND IDENTITY

SLOGAN: Just Do It
LOGO: NIKE SWOOSH
BRAND PERSONALITY: Exciting, spirited, cool, innovative,

athletic and aggressive

EMOTIONAL BENEFITS: Feeling stylish, athletic, healthy

and trendy

Nike Sells:Footwear:
Running
Basketball
Soccer
Sport-inspired urban
shoes
Childrens Shoes

Performance Equipments:
Bags
Socks
Sport Balls
Eyewear
Timepieces
Electronic Devices
Bats
Gloves
Protective Equipments

Nike Also Sells:

Apparels

and Accessories
Athletic Bags
Offers Apparels for Licensed Sports Team
Provides Licenses to Produce and Sell:
Swimwear
Cycling Apparel
Childrens Clothing
School

Supplies

Electronic Devices
Eyewear
Golf Accessories
Belts

Nike Also Sells:-

Sales Technique
The company sells its products to retail accounts,
through its owned retail stores, and through a mix of
independent distributors and licensees, as well as
through Internet Web site nikestore.com.
NIKE inc. has major four subsidiaries which are:
Converse
Cole Haan Holdings
Nike Bauer Hockey
Hurley International

Marketing strategies
Brand
Web

image

site of the Nike

Customer
Update
Product

preferences

itself timely
diffrentiation

4Ps of Marketing
Product
Price
Place
Promotion

Advertisement strategies

Customers feedback

very light to walk

feel comfortable

Hug

my feet
Nike JUST DO IT

Competitive Strategy

Competitive Advantage something which

gives the organisation some advantage over
its rivals.

Brand Positioning and Brand Architecture

Establish the structure of features, functional
and emotional benefits and align them to what
are perceived by consumers as cost-of-entry
(required), motivating (differentiated), or
crucial (inspired).

Athletic Shoe Market Share 2005

200
5

Product Market:-

Key financial data:In 2008 sales revenue of Nike was 14% more than
that in the previous year.

Key financial data:o

As we see from chart 2 the earning per share of Nike

in 2008 is 28% more in comparison to the previous
year.

International marketing
Chart 3: Revenue distribution (Fiscal Year 2008 vs 2004)

We can conclude that revenue increased by 6% at international markets.

Other
businesse
s, 14%

Other
businesse
s, 12%
US, 34%

US, 39%

20084

20044
Internation
al, 49%

Strategic Planning:
Business Definition

Target Consumer

What do we want them to THINK

What do we want them to FEEL

How do we want them to ACT

Brand DESTINATION

Nik
e

Holistic
Marketing
Innovative and Niche products

Competitive strategies

Increased Value Chain

adopted by

NIKE

Breakthrough Marketing
Selective Distribution
Participating in events and shows
Endorsing sports personalities

Labor Practices

Poor Labor Practices in Asian Countries

Child Labor in Cambodia and Pakistan
Vigorous overtime

Paid below low wages

Verbal abuse and sexual harassment

Poor Health and Safety conditions

Poor medical facility

Restrictions on drinking water

Recommendations
Company should follow Corporate Social
Responsibily
Nike should hier 3rd party for audits
Nike should work with General Federation Of Labor
and Labor Union
Nike should work with other shoe manufacturers,
provides fair wages to the workers

Presented By:Ashik- 132-096-0-135

Dipu- 132-092-0-135
Salauddin- 132-117-0-135
Rakib- 132-124-0-135
Tusher- 132-085-0-135
Rabbi- 132-100-0-135
Parvas- 132-098-0-135

Thank you for attention. !!!