Documente Academic
Documente Profesional
Documente Cultură
INDUSTRY
Comparison Aspects
Ownership
Business Model
Customer Base
Marketing Strategy
Company Facts
Challenges & Major Competitors
Ownership
Private Ownership
Parent Company: Etihad Aviation Group
Key People:
Mohammed Mubarak Al Mazrouei (Chairman)
Peter Baumgartner (CEO)
Private Ownership
Parent Company: InterGlobe Aviation
Key people: Rahul Bhatia (CEO)
Business Model
Global reach
Reflecting the best luxurious Arabian Hospitality
Equity alliances (Example Jet Airways (24%), Air Berlin (29.21%), Virgin
Australia (24.2%))
Hub-based operation
Customer Base
Leisure travelers
White collars
In 2015, carried 17.4 million passengers
Combined market share with Jet Airways 21%
Marketing Strategy
Company Facts
Thank You