Mobile Phone

Technology
SITI NORZURIATI A.WAHAB
GA01029
MAZWANIE MOHD NOOR
GA01137
AMINAH AHDARI
GA01136
SH.RAHIMATUL HANA ISMAIL
GA01024

ABSTRACT
The purpose of this exploratory study is to better understand
the usage behaviors of consumers for smartphone
The data was collected from 60 respondents
This study has looked into the familiarity of users towards
smartphones, choices of smartphone brand. Furthermore,
consumers usage behaviors such as using smartphone for
email, web browsing, gaming, and document reading were
examined.
The statistics presented provides fundamental
information regarding the trends in the
smartphone market and usage behaviors

INTRODUCTION
The first cellular network was introduced by Telekom Malaysia in 1985
The mobile phones were initially big and bulky
The size of mobile phones became considerably smaller, making them
more acceptable.
Mobile phone usage has proliferated in recent years.
Most of the mobile phones nowadays are addressed as smartphone,
as they offer more advanced computing power and connectivity than a
contemporary mobile phone.
Along with the smartphone fundamental capabilities to make voice call, video
call, SMS, and MMS, smartphones have been repositioned as a new
information medium.

OBJECTIVE
Reviewing the use of smartphones among respondents
Survey on the trend of smartphone from the perspective
of end consumers
This study has looked into the familiarity of users
towards smartphones and choices of smartphone brand

LITERATURE REVIEW
Kelly, 2009 ;

LITERATURE REVIEW
Donner, 2009; Gakuru et al, 2009; Munyua, 2008

RESEARCH METODOLOGY
Techniques
to get data

Method of
sample
selection

Secondary data - survey

and reference library on the internet
Primary data - Use Questionnaire

Sample consists of male and female

employees working in the private
sector and statutory bodies. A total of
60 questionnaires were obtained

GANTT CHART
Research activities

7/5 14/5 21/5 28/5 4/6 11/6 18/6 25/6 2/7

Determine the research
topic
Identify sources of
information
Determine the method of
data collection
Designing a questionnaire
Collecting of data
Analyzing of data
Writing and presenting a
report

ANALYSIS
Item

Frequency

Gender
Male
Female

Percentage (%)

33
27
60

55
45
100

15
18
16
6
5
60

25
30
26.67
10
8.33
100

Total
Age
18-21
22-25
26-30
31-40
41-50
Total
Race
Malay
Chinese
Indian

38
63.33
13
21.67
9
15
60
100
Table 1 : Profile of Respondents
Total

ANALYSIS continue
Item

Frequency

Education Level
PMR
SPM
Diploma
Degree
Master

Percentage (%)

0
12
21
24
3
60

0
20
35
40
5
100

Total

Occupation
Student
Employee
Housewife/notworking

16
34
10
Table 1 : Profile
Total of Respondents
60

26.67
56.67
16.66
100

RESULTS

Analysis from Malaysian

Communications and
Multimedia Commission

Gender
40

55%

30

45%

20
10
0

Male

Female

The graph show the number of male and female respondents in the use of
mobile phone. 55% of respondents are male and 45% were from female
respondents.The data obtained are similar to data taken from a study made
by the Malaysian Communications and Multimedia Commission

RESULTS
AGE
18-21

22-25

10%
27%

26-30

8%

31-40

Analysis from Malaysian

Communications and
Multimedia Commission

41-50

25%
30%

Pie charts show the percentage of mobile phone use by age. Survey
findings confirmed that the young adults 22-25 years old are the
largest group with 30% of resporndents. It found that it is similar to a
study made by the Malaysian Communications and Multimedia
Commission

RESULTS
Brand of Smartphone
46.67%

30
25
20

23.33%

13.33%

15

11.67%

5%

10
5
0

iPhone

Samsung

Blackberry

Nokia

Sony Ericson

The graph shows the brand of smartphones that used by the respondents. The
most popular brands available at present is Samsung brand which is of
46.67%, followed by the 23:33% brand iPhone, Blackberry brand 13.33%,
11.67% and brand Nokia Sony Ericsson brand by 5%

RESULTS
While you are driving (wheels moving)

Often

While you are driving, waiting for light to turn green (not moving)

Sometime
s

While exercising (running, cycling, skiing, at the gym)

Seldom

In the bathroom
For work related tasks
For school related tasks
In bed before you go to sleep
In bed when you wake up (weekend leisure time. before you get out of bed for work, etc.)
Waiting in line (examples: coffee shop, grocery store, for movie to start, picking up kids, etc.)
Riding the bus, train, or in car as passenger (commute)
Idle time at work or school (during breaks, lunch, boring meetings/classes, etc.)

0 5 10 15 20 25 30 35 40 45 50
Bar graph showing the use of smartphones in different situations

While talking on the phone (i.e., using apps, advanced features)

Playing sports, exercising
Playing computer games
Using the toilet

Often
Sometimes

Shopping

Seldom
Never

Watching TV
Walking
Listening to music

0 10 20 30 40 50
Bar graph showing frequency of respondents use smart phones and
at the same time doing these activities

0 5 10 15 20 25 30 35 40 45 50

Often

Sometimes

Seldom

Never

Bar graph showing frequency of respondents find information on

the smartphone

As the bar graph is not shown because of differences of the density

information, the following is the schedule obtained from the survey
of how respondents find the information via smartphones.

Audio recording, creating podcasts

Tweeting
Taking video
Updating Facebook status
Recording calendar events
Maps/GPS
Taking photos
Writing or responding to e-mail
Text messaging (SMS)
0 5 10
15 20 25
30 35 40
45 50
Often

Sometimes

Seldom

Never

Bar Chart showing frequency of respondents in making various

types of content on the smartphone

Watch news video

Search for news using Twitter
Listen to audio news (podcasts or streaming audio)
View news from friends recommendations sent to you on your smartphone
Often

Receive news alerts on your smartphone

Sometimes

Use sources like Twitter and Facebook to find news content

Seldom
Never

Search for news

View news at Google News, Yahoo News, etc. (multi-source news aggregators)
Skim news articles and content from multiple sources
Read articles on individual news sites (ex. NYTimes.com, WSJ.com)

10 15 20 25 30 35 40 45

Bar Chart showing frequency of respondents took the news

about smartphones

DISCUSSIONS

This is reasona
ble as younger
sm
often the consu
mers of media a artphone users are
nd entertainme
applications. Sin
nt
ce these usage
s require high d
on computing p
em
ow er, the young
er consumers w and
attention to the
ill
pe
to ensure smoo rformance of the smartphone, pay
th and delightfu
in order
l experience.

In terms of the usage, the findings indicate that the smartness of

smartphone is yet to be fully exploited by the consumers. Most of the
usages are entertainments, instant messaging, Internet browsing,
and email. Other functions of the smartphone such as GPS,
document editing, and business related functions are not commonly
utilized. It is suggested that proper redesign of the applications, user
training, and user supports should be more prevalent in order to
improve the usability and acceptance of these functions.

CONCLUSIONS

This study has provided insightful overview

of the smartphone trends and usage
behaviors in Malaysia, which could also be
applicable to other developing countries in
similar region.
Mobile technology will continue to be used in a
variety of environments, anywhere, anytime and
particularly at home, on field trips for a variety of
purposes e.gemail, twitter, facebook etc

RECOMMENDATIONS
More useful information need to provide to
Smartphone user to have a better sense of the
smartphone market in Malaysia and the region,
and to inspire them to come out with effective
commercial strategy.