LINKEDIN & BLOG

MARKETING
TATA MOTORS

GROUP 4: TEAM MEMBERS

SR.NO.

NAME

ROLL NO.

ISHAQ UDAIPURWALA

49

ISMAIL SHAIKH

50

JIBRAAN RUMANI

53

MAHFOOZ AHMAD

58

MIHIR GHARAT

61

MOHD. ALI PATEL

63

MOHD. TARIQUE KHAN

65

21-02-2016

CONTENT TIPS TO FOLLOW

1. Optimise Headlines ask thoughtful question, include CTA
2. Upgrade Visuals add rich media, YouTube videos
3. Attract an audience avoid hypertargeting, post Snackable +
Valuable content, keep the conversation going by comments
4. Extend your Reach sponsor best content to reach wider audience
beyond followers
5. In-Demand Content Industry insights, informative useful updates
6. Get Employees on board amplify the reach and engagement by
leveraging the strength of over 70,ooo employees.
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CONTENT UPDATES
Product Focus : Design, R&D, Features
Technology Focus: Manufacturing capability, R&D,
Design, Behind the Scenes

Employee Focus: Testimonials, Achievements,

Celebrations, Workplace culture
Careers: Jobs and Internships

Tata Motors Prima Truck Racing Championship

Company Awards and Achievements

Exhibition Showcase : Auto Expo

CSR Showcase

Financial Results

Auto Industry insights

Media Coverage : Newspaper, Magazine, TV

interviews and reviews

Thought leadership : Quotes from the Tata legends

Business Impact: commercial vehicles and their

impact on business and society

Company Tips : Road safety, Fuel efficiency, Car

servicing

Employee Focus: Testimonials, Achievements,

Celebrations, Workplace culture

Contests

Made of Great: Inspiration quotes

21-02-2016

Promotional offers : Corporate schemes, Dealer

offers, Consumer schemes
4

LINKEDIN PAGE

Tata Motors Limited is India's largest automobile company, with consolidated revenues of INR 266,346
crores (USD 41 billion) in 2014-15. We are the leader in commercial vehicles in each segment, and
among the top in passenger vehicles with winning products in the compact, midsize car and utility
vehicle segments. We are also the world's fifth largest truck manufacturer and fourth largest bus
manufacturer.
Products: Utility Vehicles:http://www.tatamotors.com/vehicles/passenger-vehicles.php
Trucks & Buses: http://www.tatamotors.com/vehicles/commercial-vehicles.php
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CULTIVATING THOUGHT LEADERSHIP

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PROMOTING BEST PLACE TO WORK

Tata Motors Looking for internship, projects or
career opportunity? Take a look at the student
programs at Tata Motors: http://spr.ly/7056Bkkg

Tata Motors As a Marketing Manager, Amanda is a leader

on a Tata Motors brand development team. Check out her
story how has grown within Tata Motors to get where she is
today. : http://spr.ly/7056Bkkg

Explore student
opportunities across all
career areas at
TataMotorsCareers.com

21-02-2016

POSTS: REACH, SCHEDULE &

FREQUENCY
1. REACH Almost 20%, highest in the industry
2. FREQUENCY 1 to 2 posts per day on weekdays

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SPONSORED UPDATES & TEXT ADS

TARGET AUDIENCE: 60,000 to 600,000 members optimal range

TARGETING OPTIONS
Member Skills
Location: from the continent
to the city level
Member Schools
Company Name
Degrees
Company Industry
Fields of Study
Company Size
Member Groups - up to 100
Job Title
active groups

Job Function

Member Gender

Job Seniority

Member Age

21-02-2016

SAMPLE TEXT ADS USING LINKEDIN

CAMPAIGN MANAGER

Get Ready to Get. Set. Bolt

First time ever Multi-Drive: Sport.
Eco. City. Get Ready to #Boltified

21-02-2016

10

CAMPAIGNS
#madeofgreat Awards

NOMINATE WHO YOU

THINK IS MADE OF
GREAT IN YOUR
NETWORK.
HE or SHE could be your
boss, co-worker or your
idol.
The most nominated
person gets all the TATA
ZICA.

21-02-2016

11

CAMPAIGNS
#GET. SET. BOLT. YOUR NEW JOB

Tata Motors Customer

Care
Congratulations on your
new job.
Its time for Set. Get.
Bolt.

21-02-2016

Congratulations for your new job.

Tata Motors is extremely happy and wishes to
be a small part of your huge success.
To help your realise your dreams, we would like
to offer you are a complimentary test drive of
Tata Bolt.
Thats not all, we are also offering you
attractive discounts on purchase of Bolt.
So what you are waiting for ?
Just walking to nearest Tata Motors dealer and
show this message.
CLICK TO LOCATE NEAREST DEALER
Waiting to you see.
Sincerely,

12

CAMPAIGHN AT WORLD T20 AND

IPL TOURNAMENT

SLIDE SHARE PROFILE

PowerPoint presentations, infographics, documents & articles can
be posted on slide share and the same content can be posted on
LinkedIn profile to engage LinkedIn members
Contents:
Product Launch
Industry Insights
Achievements & Work Culture
CSR
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14

BLOG POSTS https://tatamotorsblogblog.wordpress.com/

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15

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16

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17

BLOG ADVERTISEMENTS
CONTENT DISCOVERY PLATFORMS

21-02-2016

Get, Set, Bolt - #Boltdrives In A

Royal Way.
tatamotors.com/blog/bolt

18

REMEMBER..
THE MAJOR DIFFERENCE BETWEEN SOCIAL MEDIA CONTENT
AND BLOG CONTENT IS THAT.

..BLOGS SHOULD HAVE LONGER

SHELF LIFEITS CONTENT MUST STAY
RELELVENT IN THE LONG RUN ALSO !

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19

THANK YOU

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20