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Viva La Caf
Established in 2013
Vision: Be one of the top Italian Restaurants in
Management functions:
Planning
Targeted
location: Klang Valley
Subang Jaya SS15: Customer traffic that is
Planning: promotional
Viva
activity
La Caf Fans Day every June of the year
Targeted sales for the month: RM55,000
Aims to enhance customer loyalty
Customers will get 15% discount on meals
RM10 vouchers for those
Management functions:
Organizing-Roles of departments
The caf has chosen the functional
departmentalization
Tasks are divided according to function
Attendants and waiters department, Antonio
De Souza
General Employees department, Iskandar
Ahmad
Kitchen department, Chef Locatelli
Organizational chart
Management functions:
Leading
Rewards and benefits for employee
Leading:
Visionary
Leadership
Style
Employees are equipped with the
organizations long-term goals & vision
Feedback and motivation are provided
A strategy to listen to employees
Conflicts are acceptable because it gives
employees a chance to speak up
Management functions:
Controlling
The process of monitoring, comparing and
Menu
Over (Under)
A La Carte
3500
3620
120
4400
5100
700
1700
(300)
Appetizer
6000
6820
820
Dessert
4000
3400
(600)
Total
1990
2064
740
55,000
66,500
11,500
Long-term goals
The Caf aims to open up 20 new branches in
5 years time
On-going plans to establish 2 new stores in
Penang
Employment of 300 employees in 5 years
time
Short-term goals
Expansion and renovation of caf by the end
of 2015
Monthly sales target of RM 50,000
Acquisition of Halal Excellence reward
Organizational
Environments &
Opportunities: win customers hearts and
Competitive
Strategies
loyalty by serving excellent food, stand out
from other Italian bistros by delivering pure
Italian savoury
Strategic location: Subang Jaya, near Inti
College and Taylors College
External threats
Tight competition with many bistros in that
area
Good quality, comes a hefty price
May lose customers to cafs that serve
cheaper food
Political factors
GST implementation by the Government
Taxes are combined-government tax and
service charges
Malaysians are more thrifty in terms of
spending
May affect the business
Economical factors
Fluctuation of oil pricing and depreciation of
Malaysian ringgit
Challenging economy crisis may impact Viva
La Caf
To maintain the cafs growth, pre-emptive
measures need to be taken
Sociocultural factors
Viva La Caf must be able to anticipate the
Technological factors
The caf needs to be equipped with up to
date technology
Such as those concerning with the kitchen
equipments and those for the convenience for
customers
For e.g., the cafs web footprint and reviews
on mobile apps such as Open Table app and
Foursquare; providing free Wifi access
Employee motivational
methods
Conclusion
It is important for the CEO to have a detailed
References
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