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What is BI (continued)
Improving organizations by providing
business insights to all employees
leading to better, faster, more
relevantdecisions
Core Capabilities of BI
Competitive Advantage
Optimization
What will happen next?
Predictive Modeling
What if these trends continue?
Forecasting/extrapolation
Tactical /
Strategic BI
Query/drill down
Ad hoc reports
Standard reports
Operational BI
Sophistication of Intelligence
2008 Accenture. All Rights Reserved.
Benefits of Business
Intelligence
Improve Management Processes
planning, controlling, measuring and/or changing
resulting in increased revenues and reduced costs
Examples
- Walmart
Average daily sales of American Flags = 6,000
September 11th 2001
All competitors ran out of flags
Nearest rival sold 20,000
Walmart sold 116,000 flags on that day alone
Further examples
Call centres
e.g. Top Agent awarded bonus -> competition
leading to performance improvements
Banks
jettison walk in customers to encourage online only
Criminal Minds
Information gathered on previous actions of serial
killers allows the team to predict the actions of future
serial killers
Revenue Service
who has the yacht but cannot afford it
Dell
Healthcare
predicting infection in rural parts of third world
BI Golden Rules
Data Quality & Accuracy
Data Consistency
Data Timeliness
Get the right information to the right people at
the right time
Competitive Advantage
Optimization
What will happen next?
Predictive Modeling
What if these trends continue?
Forecasting/extrapolation
Why is this happening?
ANALYTICS
(Tactical &
Strategic)
Statistical analysis
Alerts
Query/drill down
Ad hoc reports
Standard reports
DATA
ACCESS &
REPORTING
(Operational)
What happened?
Sophistication of Intelligence
2008 Accenture. All Rights Reserved.
Aggregate
Data
Present
Data
Reporting Tools,
Dashboards, Static
Reports, Mobile Reporting,
OLAP Cubes
Enrich
Data
Inform a
Decision
Social Computing
Cloud
Supply Chain
Micropayments
Business Intelligence/Analytics
Opinion
(aka Best Professional
Judgment)
Making Business
Decisions is a Balance
In the absence of data, business decisions are often made by the HiPPO.
With Business Intelligence, we can get data to you in a timely manner.
Major BI Trends
Mobile
Cloud
Social Media
Advanced Analytics
Data Mining
Regression
Monte Carlo Simulation
Statistically Significant
Predicting Customer Behavior
Churn/Attrition
Purchases
Profiling
BI Today vs Tomorrow
BI today is like reading the newspaper
BI reporting tool on top of a data warehouse
that loads nightly and produces historical
reporting
Retail Analytics
24
25
Customer Sat
Survey
Comments
Call
Center
Notes,
Voice
Services
Quality
Competitors
Facebook
Pages
Email
Blogs
26
Cost Friendliness
Alerts,
Real-time
Action
Garbage
Out
Garbage
In
BY
ENCOMPASSING
Data Stewardship
Data Quality
Report Governance
Metric Governance
Data Governance
Master Data Management
Data Stewards for Master Data Hubs
Customer, Vendor, Product, Location, Employee, G/L
Accounts
CREATING SIGNIFICANT
BUSINESS VALUE
30
BI Technologies
Analytic Databases
DB2
Oracle
SQL Server
Teradata
Netezza
Vertica
Aster Data
Par Accel
Greenplum
Semantic Databases
(TIDE)
BI is a consolidating industry
BI Technologies (contd)
If you want to learn more about Analytic Databases:
http://hosted.mediasite.com/mediasite/Viewer/?
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