MARKETING OF

FOOTBALL CLUBS
BY: SALEH
ABDULLAH

ASSETS OF THE CLUBS

o Fan Base:
Real Madrid- 500 M
Man U 400 M
Barcelona FC 400 M
o Stadiums
o Brand Power
o Hospitality

REVENUE AREAS
Match day ticket sales
Broadcasting rights
Sponsorship and Endorsements
Dedicated Tv channels and Radio
Merchandise
Franchises and Partnerships
Betting
Pre season Tours

INNOVATIONS

Mobile Marketing Ex: mobile apps

Museums and theme parks Ex: Orlando city and Disney world
Fan-zones

STARS AND TV CHANNELS

STARS
Lionel Messi Face of Barcelona FC
Cristiano Ronaldo Face of Real Madrid FC
Zlatan Ibrahimovic Face of Manchester United
o TV Channels:
I.

MAN U TV

II. REAL MADRID TV

III. CHELSEA TV

OTHER FACTS
MAN U team up with Google + to give the fans chance to watch a match at Old
Trafford.
Sony LIV (mobile app) live streaming EURO 2016 for fans in India.
Social media Pages for live feed of the matches going on.
Group chats while live streaming
ISL ( India super league ) being the 4th most popular football league in the world
last year