PROJECT IN COMPUTER

Prepared by:
GARDON, Aaron Jr.
SALONGA, Catherine Joy
NOCON, Jennifer Alexis
10th Grade Saint Alphonsus

APPLE Inc.

Test I. Company Background

PROFILE

Apple Inc. (Apple), incorporated on January 3, 1977, designs, manufactures and markets mobile
communication and media devices, personal computers and portable digital music players and sells a
variety of related software, services, peripherals, networking solutions and third-party digital content and
applications. The Company's products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio
of consumer and professional software applications, the iOS and OS X operating systems, iCloud and a
variety of accessory, service and support offerings

COMPANY INFO
CEO: Timothy D. Cook

Industry: Computers, Office Equipment

Sector: Technology
Website: http://www.apple.com
Years on List: 21

RANKINGS

Fortune 500: Ranked #5

Fastest Growing Companies: Ranked #88

Global 500: Ranked #15

World's Most Admired Company: Ranked #1

STRENGTHS
WEAKNESSES
- Fast-growing phone and PC sales
- Slowing iPad sales
- Brand Power
- Sky-high expectations from
investors and consumers

OPPORTUNITIES
-Taking on the cable industry
with a long-rumored streaming
television service

THREATS
-Chinese phone
manufacturers
-Googles Android
operating system

Profits $395,100,000

Number of employees : ~ 97,200

Revenue $ 182,795,000

Number of apple stores in each country

and the date when it launched.

Test II. Company History

Apple was formerly known as Apple Computer, inc.

Is a multinational corporation that creates consumers
electronics, person computers, computer software, and
commercial servers. And is a digital distributor of media content.
It has a company retail stores known as Apple Stores.
And their core product lines are the iPhone Smart phone, iPad
tablet computer, iPod portable media players, and Macintosh
computer line.

IMPORTANT DATES:
1976:Jobs and Woz found Apple
Fearing financial ruin, the third co-founder Ronald Wayne relinquishes his 10
percent stake in the partnership for only $800 less than two weeks later.
1980: Apple Goes Public
-In the largest IPO since Ford went public in 1956, Apple debuts on the stock
market with a valuation of $1.8 billion. Of Apples 1,000 employees, more than 40
became instant millionaires thanks to their stock options.
1982: Microsoft Begins Mac Development
-Microsoft begins developing mouse-based applications for Apples secret Mac
project, but also begins work on a graphical user interface (Windows) for the IBM
PC and its clones.
2000: Jobs Becomes CEO
-Finally confident that Apples turnaround is no fluke, Jobs agrees to accept CEO
role, splitting his time between Cupertino and Emeryville, where hes also CEO of
Pixar.

Steve Jobs

was an American businessman. He was

best known as the co-founder,
chairman, and chief executive officer
(CEO) of Apple Inc. CEO and largest
shareholder of Pixar Animation Studios.

FOUNDER

Steve Wozniak

Wozniak is an American inventor, electronics

engineer, and computer programmer who singlehandedly developed the 1976 Apple I, the
computer that launched Apple. He primarily
designed the 1977 Apple II, but Jobs oversaw the
development of its unusual case and Rod Holt
developed the unique power supply.

APPLES 7 MOST INNOVATIVE DEVICES THROUGH THE

YEARS

1.April 1977: Apple II

4.October 2001: iPod

2. January 1984: Macintosh

personal computer

5. January 2007:
iPhone

3. October 1998: iMac G3

desktop computer

6. January 2008:
MacBook Air

7. April 2010:
iPad

METHODOLOGIES
Apple's Sales Promotion and Personal Selling : When it comes to Sales Promotion,
Apple knows best. Apple uses promotional methods using special short-term
techniques to persuade members of a target market to respond or undertake their
products. Examples of certain methods Apple uses for sales promotions are money
back guarantees, lower purchase price and rebates etc. The Apples stores are very
distinct and captivating from many other electronic stores because they display all
of their products for consumers to experience hands- on. Consumer's are allowed to
surf the web on any of their computers, listen to the latest ipods, and experience
the iPhone and its features. This lets consumers get comfortable with the products
and familiarize themselves with it. This is a major consumer sales promotion that
Apple has developed.
During special consumer promotions, Apple has its certain
auditions in which they target directly. For example during the month of July to
September 1st, Apples promotes their Mac book laptops for college students. When
students show their school I.D, they pay for a Mac book book and get any free Ipod
they desire and a free printer. I can personally say that this is a good promotion
method because I was one of its targeted audience who purchased this great deal.
Another great promotion sales is the teamwork between Apple and Ticketmaster.
They have teamed upon once again to give fan a great deal they cannot resit. When
you purchase a concet ticket through Ticketmaster, you can simultaneously
purchase the corresponding artist's album for $1 off the iTunes Store price. This is
an excellent promotional deal that benefits the music fans.

RECOMMENDATIONS
I would like to suggest a much more service center for those people living in the
rural area.
Has a unique features.
One of the most secured OS.
Its not open source thats why virus cannot enter easily.
It has a built in battery and it last longer.