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Typical errors
Listing all narrative comments without doing any
analysis
Including information that makes it possible to identify
the respondent.
Generalizing from comments to the whole group.
Qualitative information seeks to provide unique
insights, understanding and explanation it is not to
be generalized.
Using quotes to provide a positive spin. Consider
your purpose for including quotes.
data analysis depends upon understanding your data. Spend time getting
to know your data.
Example of categorizing
information using hand
coding
Each response is read and
given a code to represent a
different concept (category):
Trg = training
T = time
R = resources
P = program
Fdbk = feedback
M= mentor
U = uncertain
Then, the data can be sorted
and organized by category to
identify patterns and bring
meaning to the responses.
If youve entered your data into a word processing file, you might
highlight quotes and type category labels in the margins. It is a good
idea to leave a wide margin when you create the file so you have
space to type in the margins.
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Or, you might use Excel to organize and categorize your data
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Step 5. Interpretation
Now, stand back and think about what
youve learned. What do these
categories and patterns mean? What is
really important
What did you learn?
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Congratulations!
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