Google

Inc.

Welcome to our
Presentation
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Ana

ANALYSIS OF THE CASE STUDY SEARCHING FOR?

8/December/2011
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About Google Inc.

Founders: Larry Page and Sergey Brin
Started as a Research Project in 1996
Became Private Company on September 4, 1998, went Public
on August 19, 2004
It topped the list of Fortunes best companies to work for six
times
Its mission is to organize the world information and make it
universally accessible and useful.
Specialized in Productivity Software, Cloud Storage Service,
Social Networking Service, Mobile Operating System etc.

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Case Summary
This case study is primarily based on the employees of Google
But these employees dont represent the majority of the
employees working at Google.
They are just those few talented employees who left Google in
search of something else.
The case clearly stated that most of those employees leave
Google to be an entrepreneur.
This case study is on motivation those Google is providing
for its employees, and also those it still is not.

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Problem Statement
Google has tried everything to fulfill all the needs of its
employees. But certainly there are some needs for which those
talented employees are leaving Google. Google is mostly
facing the same sort of need determination problem for
those niche categories of employees.

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Case Analysis
When an employee decides to leave an organization he/she is
serving for a long, either of the two following underlying case
scenarios can best describe the reasons/motives behind that
decision:
1. He/she has one or more causes for which he/she is
dissatisfied about the current job.
2. He/she has any better opportunities available for which
he/she is enthusiastic about.

1<2
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Case Findings
Causes of Dissatisfaction
Available Opportunity
1. Internal Politics
1. Startup Opportunity
2. Lack of Recognition
3. Lack of Implication of Impact
4. Ability Vs Actual Duty
5. Arrogant Engineers
6. Mediocre Middle Management
7. Inability to Work Remotely
8. Work Pressure

8 Vs 1
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Recommendations

Managers should be more active in managing rather than reporting.

Office hour should be limited.
Stock reward system should be introduced to motivate top talents.
Proper recognition is necessary at every level.
Patent right may be awarded jointly to Google and the concerned employee.
Google should empower employee by involving them in decision making.

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Answers to Discussion Questions

Q1. Whats it like to work at Google? Whats your assessment of the
companys work environment?
Answer:
Its amusing to work in google because of excellence working environment.
link:

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Answers to Discussion Questions

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Answers to Discussion Questions

Q1. Whats it like to work at Google? Whats your assessment of the
companys work environment? (Cont.)
Answer:
My assessment of Googles work environment:
Undoubtedly google is the best company to work for because it topped the
list for the sixth time. Googles good side to be the best company for their
benefits. Though google is the best company but it has some bad side that
affect their employee to left.

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Answers to Discussion Questions

My assessment of Googles work environment (Cont.):
Good side of Googles Work Environment:
- Freedom of work
- Flexible dress code
- Googlers benefit from free food and a great variety of food types to
choose from.
Bad side of Googles Work Environment:
- No fixed office time leads to work even on weekends.
- Work-life balance is neglected.
- No personal recognition for new innovation.
- Treat all employees as the same but equity is not perceived at the time
of promotion.

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Answers to Discussion Questions

Q2. Google is doing a lot for its employees, but not enough to retain some
talented employees. Using what youve learned from studying the various
motivation theories, what does this situation tell you about employee
motivation?
Answer:
- To Motivate employees an organization should understand their needs.
- The situation described in the case makes sense when we analyze it using
Need Hierarchy.

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Answers to Discussion Questions

Q2. Google is doing a lot for its employees, but not enough to retain some
talented employees. Using what youve learned from studying the various
motivation theories, what does this situation tell you about employee
motivation?
Answer:
- To Motivate employees an organization should understand their needs.
- The situation described in the case makes sense when we analyze it using
Need Hierarchy.

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Hierarchy of Needs
Desires to reach ones full potential,
to become every thing one is capable
of becoming as a human being.
Needs for power and status.
Desires to interact and affiliate with
others and to feel wanted by others.

Self-Actualization
Needs
Esteem Needs
Social Needs
Safety Needs

Desires for security, stability, and

the absence of pain.

Physiological Needs

Basic physical needs for water,

food, clothing, and shelter.

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Answers to Discussion Questions

Q3. What do you think is Googles biggest challenge in keeping employees
motivated?
Answer:
o Create a culture that promotes individual achievements and self-actualization
o Give its employees a sense of ownership

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Answers to Discussion Questions

Q4. If you were managing a team of Google employees, how would you
keep them motivated?

o
o
o
o
o
o

Answer:
Try to create a culture of brotherhood among employees
Introduce flextime and telecommuting to give them work-life balance
Introduce Employee Stock Ownership Plans (ESOPs)
Establish stock reward system for outstanding performance
Try my best to eradicate office politics at all level.
Give him/her a joint ownership for innovating anything special.

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Thanks!
Any
questions?

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