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1A
Objectives
Policy
Procedure
Process
Organizational Communication
Question No. 16
Objective Setting
There can be hundreds of objectives of
business communication but all are
relevant to any of following categories:
1. To understand the business
scenario.
2. To get people understand the
business scenario.
3. To keep business scenario intact.
4. To change the business scenario.
5. Professional social networking.
Organizational Communication
Organizational Communication
B.C.P
Business Communication
Policy
Organizational Communication
B.C.P
Business Communication
Policy
Organizational Communication
Option 01:
Business Unit Manager or Sales Manager will
have to call directly to every ASM and
representative for a stronger grip on business.
Option 02:
Business Unit Manager or Sales Manager will
never call directly to any ASM or representative to
establish a strong hierarchy.
Option 03:
Business Unit Manager or Sales Manager can call
to any ASM/representative but NO APPROVAL CAN
BE GRANTED beyond hierarchy.
Organizational Communication (QASMS) by Dr. Burhan ul Haque
Organizational Communication
B.C.Pr
Business Communication
Procedure
Organizational Communication
Option 01:
All the managers at all hierarchical levels are bound to start
calling their team members at sharp 9:00 am irrespective of
their location.
Option 02:
ASMs will call their team members at 9:00 after reviewing their
tour program, booking supply schedule of their work area, sales
versus target of that brick, previous investments (amount &
product) and its returns and their objectives of the day.
SM will start calling ASMs at 2:pm to have feedback of his
communication with his team, objective setting and objective
achievement.
B.U.M will call SM at night to have feedback for his days working
and for details of his communication with the team.
Any senior hierarchy can call at any hierarchical level for any
unusual, highly significant or urgent issue. Caution should be
exercised by senior hierarchy for such communications.
Organizational Communication
B.C.Po
Business Communication
Process
Organizational Communication
Organizational Communication
Sender
Business Communication
Process
Organizational Communication
EXERCISE NO. 1
Organizational Communication
Encoding
Business Communication
Process
Organizational Communication
Message
Business Communication
Process
Organizational Communication
Channel/Mediu
m
Business Communication
Process
1.To begin transmitting the message, the
sender uses some kind of channel.
2.The channel is the means used to
convey the message.
3.The effectiveness of the various
channels fluctuates depending on the
characteristics of the communication.
4.The sender should ask him or herself
different questions, so that they can
select the appropriate channel.
Organizational Communication
Channel/Mediu
m
Questions
i. Is the message urgent?
ii. Is immediate feedback needed?
iii. Is documentation or a permanent record
required?
iv. Is the content complicated, controversial,
or private?
v. Is the message going to someone inside or
outside the organization?
vi. What oral and written communication skills
does the receiver possess?
vii. What is the trust level between sender and
receiver?
Organizational Communication
Channel/Mediu
m
Business Communication
Process
Organizational Communication
Channel/Mediu
m
Face to face
Video Call
Telephonic call
Email
Letter
Message (Text, WhatsApp etc.)
Recorded Audio
Third person human channel
Organizational Communication
Receiver
Business Communication
Process
Organizational Communication
Receiver
Business Communication
Process
3. All interpretations by the receiver are
influenced by their experiences,
attitudes, knowledge, skills,
perceptions, and culture.
4. Receiver decodes the message and its
relation to decoding is similar to the
sender's relationship with encoding.
Organizational Communication
Decoding
Business Communication
Process
1.After the appropriate channel or
channels are selected, the message
enters the decoding stage of the
communication process in CPM of
receiver.
2. Decoding is conducted by the
receiver. Once the message is received
and examined, the stimulus is sent to
the brain for interpreting, in order to
assign some type of meaning to it.
3.It is this processing stage that
Organizational Communication
Decoding
Business Communication
Process
4. The receiver begins to interpret the
symbols sent by the sender,
translating the message to their own
set of experiences in order to make
the symbols meaningful.
5. Successful communication takes place
when the receiver correctly interprets
the sender's message.
Organizational Communication
Feedback
Business Communication
Process
1.Feedback is the final link in the chain
of the communication process.
2.After receiving a message, the receiver
responds in some way and signals that
response to the sender.
3.The signal may take the form of a
spoken comment, a long sigh, a
written message, a smile, or some
other action.
4. "Even a lack of response, is in a sense,
a form of response".
Organizational Communication
Feedback
Business Communication
Process
5. Without feedback, the sender cannot
confirm that the receiver has
interpreted the message correctly.
6. Feedback is a key component in the
communication process because it
allows the sender to evaluate the
effectiveness of the message.
7. Feedback ultimately provides an
opportunity for the sender to take
corrective action to clarify a
misunderstood message.
Organizational Communication
Feedback
Business Communication
Process
8. Feedback plays an important role by
indicating any misinterpretations;
which may happen due to:
i. Differences in background
ii. Different interpretations of words
iii. Differing emotional reactions