ORGANIZATIONAL STRUCTURE TRAINING

AT
APOLLO TYRES LTD
KALAMASSERY
RINTLE MATHEW 1627523

COMPANY PROFILE
APOLLO TYRES LTD IS THE LEADING TYRE MANUFACTURING COMPANY IN
INDIA.
IN 1995 THE PREMIER TYRES WAS TAKEN OVER BY THE APOLLO TYRES
THEY ARE ENGAGED IN MANUFACTURING AUTOMOBILE TYRES AND TUBES.
MANUFACTURING FACILITIES AT TRICHUR, KALAMASSERY IN KERALA,
VADODARA IN GUJARAT AND CHENNAI.
APOLLO TYRES MANUFACTURES TYRES FOR TRUCK, LIGHT MOTOR
VECHICLES, CAR, ALLOY WHEEL TYRES TUBELESS RADIALS AND
CONVENTIONAL TYRES.

 COMPANY AT A GLANCE
NAME OF THE COMPANY :
BUSINESS

MANUFACTURING AND MARKETING AUTOMOBILE TYRES

REGISTERED OFFICE
HEAD OFFICE

APOLLO TYRES LIMITED.

:
:

COCHIN, KERELA

NEW DELHI

MANUFACTURING UNITS : LIMDA-GUJARAT, PERAMBRA AND KALAMASSERYKERELA, CHENNAI.

CONVERSION UNIT

TCIL- CALCUTTA

VISION
A SIGNIFICANT PLAYER IN THE GLOBAL TYRE INDUSTRY AND A BRAND OF
CHOICE, PROVIDING CUSTOMER DELIGHT AND CONTINUOUSLY ENHANCING
STAKEHOLDER VALUE.
MISSION
COMPANYS MISSION IS TO ACHIEVE THE TARGET OF US$ 16 BILLION
COMPANY IN 2016.

 CORE VALUES OF THE COMPANY

C - CARE FOR CUSTOMER
R - RESPECT FOR ASSOCIATES
E EXCELLENCE THROUGH TEAMWORK
A ALWAYS LEARNING
T TRUST MUTUALLY
E ETHICAL PRACTICES

ORGANIZATIONAL STRUCTURE
FUNCTIONAL STRUCTURE

Unit Head
Kalamasser
y

Manufacturi
ng

Divitional
Head
(Engineerin
g)

Group
Manager
(Production)

Group
Manager
(Technical)

Quality
Assurence

HR & Admin

Safety

Systems

Commercial

Group
Manager/Un
it Manager

Divisional
Head /HR &
Admin

Asso.
Manager

Asso.
Manager

Manager

KEY ELEMENTS FOR PROPER ORGANIZATIONAL

STRUCTURE
WORK SPECIALIZATION: TO WHAT DEGREE ARE ARTICLES SUBDIVIDED
INTO SEPARATE JOBS
DEPARTMENTALIZATION: ON WHAT BASIS JOBS WILL BE GROUPED
CHAIN OF COMMAND: TO WHOM WILL INDIVIDUALS AND GROUPS
REPORT
SPAN OF CONTROL: UP TO HOW MANY INDIVIDUALS CAN A MANAGER
EFFICIENTLY DIRECT
CENTRALIZATION VS DECENTRALIZATION: WHO WILL BE THE SOLE
MAKER OF DECISIONS
FORMALIZATION: TO WHAT DEGREE WILL THERE BE RULES AND
REGULATIONS TO DIRECT EMPLOYEES AND MANAGERS

SWOT ANALYSIS OF THE

ORGANIZATION

Strength
Wide product variety
Excellent Geographical coverage across Asian, European and African markets.
Good financial position
Good Brand awareness about the product
Over 4000 dealerships in India, and over 900 in South Africa
Has manufacturing plants at India, SA, Zimbabwe and Netherlands
Weakness
Low presence in latest car models.
Low presence in two/three wheeler segment
Brand yet to establish itself like the market leaders
Opportunity
Emerging markets and improved lifestyle
Improved Infrastructure has fuelled more and more transportation
Emergence of India as a hub for small car production
Threats
Price wars
Stiff competition from national and international brands
Cheaper technologies
Volatility in prices and availability of raw material as indias rubber production is less than its demand.
Government Policies, export duties, import duties, tax levied on automobile determines the sale of
automobiles.

OBSERVATIONS
THE COMPANY HAS AN EFFECTIVE ORGANIZATION STRUCTURE.
THE EMPLOYEES COMPENSATION PACKAGES ARE ATTRACTIVE.
A GOOD COORDINATION EXIST BETWEEN DIFFERENT DEPARTMENTS.
TRADE UNIONS PLAY A VITAL ROLE AS BARGAINING AND QUALITY AGENTS.
INDUSTRIAL RELATION WITH LOCAL UNIONS ARE FAIRLY GOOD AND THERE IS GOOD
GREATER CO- OPERATION BETWEEN MANAGEMENT AND EMPLOYEES.
THE COMPANY HAS STRONG DISTRIBUTION NETWORK.

RECOMMENDATIONS

COMPANY SHOULD TRY TO INCREASE ITS MARKET SHARE IN THE RADIAL

TYRE SEGMENT, CURRENTLY THE FIRM GIVES A CONTRIBUTION OF 12.74%..
COMPANY SHOULD ENTER IN TO TWO AND THREE WHEELER TYRE SEGMENT.
PROMOTIONAL ACTIVITIES COULD ENHANCE BUILDING BRAND IMAGE.
PUBLIC INVESTMENT HAS TO BE INCREASED.
QUALIFIED PERSONS ARE TO BE RECRUITED BY ADVERTISEMENT THROUGH
POPULAR MEDIA.

THANK YOU