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Research to aid in
identifying brands
for association
possibilities for Puig
2
Copyrights AZR PPL. Please do not print or reproduce without
The culture of Color Plus as a brand started back in the 90s. Launched in 1993, Color Plus
created a niche in the ready to wear market by establishing smart casual clothing for men
to advance their dressing sense by tailoring cotton and linen based apparels that
embodied a contemporary vibe at work-places
The brand in no time has become the choice of the up market, trend-savvy, sophisticated
and discerning Indian man with flagship stores in the best locations and international
service, Color Plus brought in an international shopping experience to the country
Color Plus with highest quality fabrics and product engineering techniques like Golf Ball
Wash, Come Dyed Casuals and Thermo-fused buttoning to name a few of these
innovations taking casual clothing for men to a new level, making it synonymous with the
words Luxury & Style
Color Plus today is a complete lifestyle brand complementing every facet of your
personality: be it at work, leisure or those special moments
Raymond White
Men's Corporate
Shirt
INR.2,499
Raymond White
Unstitched Trouser &
Shirt Combo Packs
Rs.899
Raymond Orange
Unstitched Trouser &
Shirt Combo Packs
INR 999
Raymond Unstitched
Kurta & Pyjama Fabric
Set
INR.1,059
Raymond Black
Leather Wallets
INR.2,159
Raymond
Double
Bedsheet
Rs.3,699
Raymond Double
Blanket
Rs.11,549
http:http://economictimes.indiatimes.com/raymond-ltd/directorsreport/companyid-13214.cms
http://economictimes.indiatimes.com/industry/cons-products/fmcg/raymond-group-targets-newcategories-in-consumer-products-strategy-rejig/articleshow/48166857.cms
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The brand still cater to the different faces of The complete man- who is caring ,
sensitive and places a huge premium on relationship
http://www.exchange4media.com/advertising/raymond-launches-%
E2%80%98the-complete-man%E2%80%99-campaign-with-an-anti-digital-theme_62037.html#sthash.tOXHzqyu.dp
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http://www.exchange4media.com/advertising/raymond-launches-%E2%80%98the-complete-man%E2%80%99campaign-with-an-anti-digital-theme_62037.html#sthash.tOXHzqyu.dpuf
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Raymond outdoor
communication
http://sharekhan.com/stock-market/news/Raymond%E2%80%99s-adspend-on-social-media-to-gr/c7b2d6ad-6386-43af-842baf565c52318f/MustKnowNews/161/News.htm
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Follow Raymond on
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Copyrights AZR PPL. Please do not print or reproduce without
Monte Carlo Fashions Limited was initially launched as an exclusive woollen brand. The
Company has well diversified presence across different categories such as Cotton, Home
Furnishing and Kids
East; 25.9
South; 3.6
North
52.7
Kids; 4.9
Cotton; 51.3
Monte Carlo
Multicolor Striper T
Neck Pullover
Rs. 3060
http://www.montecarlocorporate.com/pdf/Annual-Report-2015-16.pdf
http://www.exchange4media.com/marketing/print-is-the-strongest-category-inour-media-mixswapan-datta_56327.html
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They were associated with a significant Bollywood film Bhaag Milkha Bhaag, movie based
on life and times of an Indian athlete
Monte Carlo presence in social media limited to attract customers to Monte Carlo
Exclusive Brand Outlets depends heavily on locating outlets in suitable locations