Documente Academic
Documente Profesional
Documente Cultură
Outline
• Advertising and society
• Ethical issues in advertising
• Advertising’s legal and regulatory environment
• Federal case law affecting advertising
• Advertising and the FTC
• Advertising and other regulatory agencies
• Social responsibility and self-regulation
Advertising and Social
Responsibility
• Ethical issues
– Advocacy
– Accuracy
– Acquisitiveness
• Is being ethical a problem?
• Puffery
• Taste and advertising
– Product categories and taste
– Current issues
• Stereotyping in advertising
– Women in advertisements
– Racial and ethnic stereotypes
– Senior citizens
– Gay and lesbian consumers
• Advertising to children
• Self-discipline
• Self-regulation: pure and co-opted
– National Advertising Division of the Better
Business Bureau (NAD)
– National Advertising Review Board (NARB)
• Local regulation
• Media regulation and advertising