A

Study
on

Patanjali Ayurveda
Limited.
Prepared & presented by:
Swati Singh

CONTENT
Introduction

to Patanjali Ayurveda Ltd.

Products
Sales

& Revenue
Vision
Competitors
SWOT analysis
Achievements
Conclusion
Patanjali in News 2016
Future Plans & Goals

Company Profile
Indias fastest
Founded

growing FMCG company in Private Sector.

in: 2006

Founder: Acharya

Balkrishna

Brand Ambassador:
Headquarter:
Product

Baba Ramdev

in Industrial area of Haridwar(India)

Category: Personal Care, Food & Beverages, Home

Care, Nutrition & Supplements, Health Care.

Revenue

Rs. 5000 Cr. (in 2015-16)

Products
Ayurvedic

Medicines
Personal care
Skin care
Dental care
Hair care
Body care
Foods & Beverages

Manufactures

444 products including 45 types of cosmetic

products and 30 types of food products.

Category wise Sales

Revenues
(In Rs. Cr.)
14000

12000

12000

10000

8000

6000
5000
4000
2006

2000

163

317

446

2009-10

2010-11

2011-12

850
2012-13

1200

2013-14

2014-15

2015-16

2016-17

Patanjali Food and Herbal Park-Haridwar

One

of the largest food park in the world

Spread over 150 acres area
3 manufacturing units
Production at unit 1 & 2: Ghee & Ayurvedic Medicines.
Production at unit 3: Food, Cosmetics and Digestives

Vision
To re-introduce
To strengthen
To provide
Make

the Indian Ayurveda

Indian economy by Swadeshi Products

Indian products at fair price & quality

a largest retail chain for rural and urban market.

Major Competitors
Dabur

India Ltd.

Hamdard
Zandu
The

Himalaya Drug Company

Vicco
The

Pharmaceutical Works

Laboraties

Emami Group

Charak

Pharmaceutical

SWOT analysis
Strengths:

Weaknesses:

Herbal, Organic products

Brand Ramdev, Marketing
spirituality, Swadeshi
Competitive pricing
Established distribution
channels

Established competitors
Prejudice for religion
association
Less rural penetration
Low exports
Unattractive packaging

Opportunities:

Threats:

Large domestic market

Untapped rural market
Potential for exports

Political interference
Adaptive competitors
Rise in imports
Sector Slowdown

Achievements
Became

a Giant FMCG company within 5 years

Accomplished
Maximum
Emerged

Make in India concept

outlets in short time

as a tough competitor for other Indian companies

and MNCs in FMCG sector

Deal

signed with DRDO

Conclusion:
In

terms of profitability margin, Patanjali is almost on a par with the

bigger companies. Strong growth in terms of sales and profitability

registered over the last two years.
If

Patanjali is able to sustain the pace, it would soon overtake other

majors in terms of sales and profitability.

The

best part about the companys strategy was that it has gained

customers by affecting their core beliefs- and this is the ideal way
of gaining long-term customers.
Direct

communication is far more effective than to put a convincing

impressions in consumers mind.

Patanjali in News 2016

Deal

with DRDO to manufacture Leh Berry-based products & sell it

across the country (worth Rs. 50-60Cr. annually)

Patanjali's

Rs 1,600 crore food park coming up in UP's Noida

Patanjali

to set up herbal food park in Nepal

Patanjali

to enter in clothing business

Acharya

Balkrishna, low-profile Managing Director of Patanjali in

Indias top rich lists across the globe.

Patanjali

grown to a revenue of Rs 5,000 crore in just five years.

Madhya

Pradesh government wants to sell Patanjali products at fair

price shops

Future plans & goals

Turnover

of Rs.12,000 Cr. (in 2016-17).

Strengthening

food product line by introducing health drinks, oats,

chips, noodles to crack the market shares of other MNCs.

Expansion

of online sales and bring it on majors e-commerce like

Amazon etc.
Planning

to open outlets at railway stations and airport.

Mobile Apps.
Globalisation

Singapore

- Patanjali shops in UAE, Bangkok, Jakarta &

Sources:
Times

of India
Economic times
Wikipedia
patanjaliayurved.org

Im convinced that about half of what separates the successful entrepreneurs

from the non-successful ones is pure perseverance.
- Steve Jobs, co-founder and CEO of Apple.

THANK
YOU