Clients Name | Presentation title

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Keyword Research & Opportunity

[Hope you find these instructions useful. We used real data from one of our clients instead of dummy text. When you're done reading, just replace it with your own analysis.]

The starting point of your proposal should be the keyword research: identifying the keywords that best describe your prospects market, no matter if the prospect is already visible there or not. Obviously,
searching for hundreds or even thousands of keywords is not an easy task, but its fundamental in crafting a valuable. This research will give you the opportunity to show your prospects what is their real
SEO opportunity. The more detailed the list is, the more they will perceive you as someone who knows their market from a search perspective. This can be a powerful factor in building trust.

Main Keyword Groups

556
Total no. of keywords

341,380
Search Volume

30%

Visibility on Desktop: 29%

Visibility on Mobile: 31%

Engineered Flooring
67 keywords
64.3% Visibilit
y Score
35k Search Volume

Visibilit
25.5% y Score

Laminated Floors
500 keywords
15k Search Volume

Solid Flooring
Visibilit
45 keywords
79.7% y Score
17,9k Search Volume

Oak
Visibilit
85 keywords
54.7% y Score
35,8k Search Volume

Kitchen Floors
53 keywords
4.4k Search Volume

Accessories
21 keywords
2.8k Search Volume

Visibilit

89.6% y Score

Visibilit

68.4% y Score

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Opportunity for growth

[Hope you find these instructions useful. We used real data from one of our clients instead of dummy text. When you're done reading, just replace it with your own analysis.]

Make sure you present your data so that it clearly highlights the missed opportunity. One way to do that is to use charts, such as in the example below. As you can see in these graphs ,
if you separate the keywords by tops and look at the total search volume of each bucket, it makes it more clear for the prospect what's their current visibility and their latent potential.

341,380
Monthly Searches

TOTAL

109,810

185,170

Monthly
Searches

Monthly
Searches

TOP 10

TOP 11-30

46,400
Monthly
Searches

TOP 30+

556

255

192

109

Keywords

Keywords

Keywords

Keywords

That target the clients

products or services

Ranking on the 1st

page in Google

Ranking on the 2nd &

the 3rd page in Google

Ranking past the 3rd

page in Google

Competition
[Hope you find these instructions useful. We used real data from one of our clients instead of dummy text. When you're done reading, just replace it with your own analysis.]

The fact that the competitors are more visible makes the problem more acute, even if the prospect doesnt bring it to the surface willingly. So make sure you
include this in each one of your proposals.

This data was taken from SEOmonitor, the Competition Insights dashboard.

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Competition Analysis for the targeted group

[Hope you find these instructions useful. We used real data from one of our clients instead of dummy text. When you're done reading, just
replace it with your own analysis.]

Keywords: 167, Search volume: 139,700/month

This data was taken from SEOmonitor, the Competition Insights dashboard.

The differentiator: The clients non-brand

organic traffic performance

[Hope you find these instructions useful. We used real data from one of our clients instead of dummy text. When you're done reading, just
replace it with your own analysis.]

Unlocking the (not-provided) data from Google Analytics and setting non-brand
organic traffic goals can be a powerful differentiator between you and other
agencies. It shows that you are particularly interested in measuring the value
brought by your SEO services.
Moreover, it allows you to measure the ROI of your SEO services.
There aren't too many options out there that can help you get back the data
behind (not-provided). One popular methodology is to estimate the non-brand
organic traffic based on Google Search Console data.

Optional: to get access to this data you need to have access to the clients Google Analytics and Search Console profiles.

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Traffic & Visibility Forecast

[Hope you find these instructions useful. We used real data from one of our clients instead of dummy text. When you're done reading, just
replace it with your own analysis.]

This is the key to get the prospect to see the value of your project. The buyer needs SEO services to fulfill very tangible goals, such as more leads or
more sales. When presenting their pitch, the agency representative or freelancer usually underlines their SEO goals - an improvement in rankings or in
the website's overall visibility in SERP. In a case like this, the two of them fail to speak "the same language". The obvious solution is to "translate" SEO
goals to more business-oriented KPIs. To highlight the value of your input, also include in your presentation a comparison between the natural evolution
of their non-brand organic traffic and the one impacted by the activities you propose.

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How we plan to achieve the goal

[example]

On-Page SEO
Off-Page SEO
Off-The-Page ranking factors are those that publishers do not directly
control. Search engines use these because they learned early on that
relying on publisher-controlled signals alone didnt always yield the
best results. For instance, some publishers may try to make themselves
seem more relevant than they are in reality.
Source: SearchEngineLand

If you dont get the basics of on-page SEO right, you have very little
chance of securing top spots for competitive key phrases, even if youve
got a fantastic outreach and PR campaign and an awesome link profile!
Its a common mistake to ignore the basics of SEO and focus on getting
links instead of whats in your controlthe optimization of your own site.
Source: SearchEngineJournal

Content Marketing

Native Advertising
Native advertising is a type of advertising, usually
online but feasibly elsewhere, that matches the form
and function of the platform upon which it appears. In
many cases, it manifests as either an article or video,
produced by an advertiser with the specific intent to
promote a product, while matching the form and style
which would otherwise be seen in the work of the
platform's editorial staff.
Source: Wikipedia

Basically, content marketing is the art of

communicating with your customers and
prospects without selling. It is non-interruption
marketing. Instead of pitching your products or
services, you are delivering information that
makes your buyer more intelligent. The essence
of this content strategy is the belief that if we,
as businesses, deliver consistent, ongoing
valuable information to buyers, they ultimately
reward us with their business and loyalty.
Source: Content Marketing Institute

Weekly & Monthly Reporting

Were keeping track of the following metrics (and report regularly):
Non-brand organic traffic
Website visibility in SERP
Refferal visits from Native Ads
Leads generated

Case Study | Anicca.co.uk

[add your own proof of success with similar campaigns]

+70%
More leads closed

+30%
Higher budget per new client

X2

Less time spent on

weekly & monthly
reporting

SEOmonitor has literally transformed

the way I pitch. I can have sensible

conversations with the client about what
can be achieved thanks to the forecasting
feature. It is my best secret weapon!
--- Ann Stanley, CEO, Anicca Digital

They are making us blush.

Happy that we had the opportunity to work with them.

John Smith
+1 0744 993 739

john.smith@seomonitor.com

11 Street Name
London, UK
www.seomonitor.com

THANK YOU!
Have a nice day!