DR.

DY PATIL INSTITUTE
OF MANAGEMENT AND
RESEARCH,PIMPRI
DEPARTMENT OF M.B.A

Title-A STUDY ON CUSTOMER PREFERENCE

ANALYSIS TOWARDS VEENA WORLD,PUNE
By- ABHISHEK WANJARI
Roll No-60(Marketing Management)

Chapter 1 Company Profile

Veena World is a Mumbai, India based
online/offline travel company established on 18 June
2013 after the de-merger of the family business
Kesari Tours Private Ltd. in February 2013.
It was established by Veena Patil after the sell-out of
her stocks along with the other directors from the
previous company. Its corporate office is
in Vidyavihar, Mumbai.

 Apart from Vidyavihar, they also have their sales offices

at Mahim,Borivali, Dadar, Ghatkopar, Thane, Vashi, Dombival
i, Vasai, and Pune.
Veena World is active across every travel segment i.e. Family
Group Tours, Specialty Tours, Inbound Holidays,Customized
Packages (Signature Holidays) and Corporate Travel.

Types of Tours

Group Tours
Signature Tours
Carwale Tours
Honeymoon Special

Objectives
Primary objective:

To study the customer preference analysis towards veena world.

Secondary objective:

To identify the needs of customer

To identify the awareness level of customer towards veena world.
To study the effectiveness of promotional activities done in veena
world.

Questionnaire
1. Are you aware about that veena world is the largest tour and travel company of India for?
a) Yes
b) No

2. How did you come to know about Veena World?

a)

Advertisements

b) Friends c) Internet d) Others, Specify

3. Which tour you have opted for ?

a) Signature Tour
b) Honeymoon Tour
c) Womens special tour d) Group Tours

4.Do you know about veena worlds july offer?

a) Yes
b) No

5. From july special offer which tour you would like to prefer ?
South india

b) North india c) Europe d) Australia New Zealand

6. Do you satisfied with the july offers given by veena world ?

Yes

b) No

7. Rate the following :

1 Highly satisfied
2- Satisfied
3 Neither satisfied nor dissatisfied
4 Dissatisfied
5 Highly dissatisfied

8. Rate your satisfaction level for the services offered by Veena World

1 Highly satisfied
2- Satisfied
3 Neither satisfied nor dissatisfied
4 Dissatisfied
5 Highly dissatisfied

8. Do you prefer any other travel agency apart from veena world?
Yes

b)

No

9. If yes, specify the reason____________________

10. Will you suggest veena world to others ?

a) Yes
b) No

Methodology

RESEARCH PLAN:
Research approach:- SURVEY METHOD
RESEARCH INSTRUMENT:
The research instrument used for collecting primary data were the questionnaire
METHODOLOGY ADOPTED FOR THE STYDY:
Observing the working of various department like finance, safety, human resources etc.
Discussion with the company executives, managers and employees.
Visiting and surfing website of the company
Customer survey.

Type
Sampling Unit
Sample Size
Sampling Method
Research method
Type of data
Research instrument

Descriptive research
Customers purchase at Veena world,Pimpri
50
Random Sampling
Survey
Primary data
- Structured questionnaire

Data analysis and Interpretation :

Q ) Do you know about veena world packages ?
32 People

Yes

18 People

No

Which tour you have opted for ?

RATE ON ACTIVITIES

FINDINGS

1 ) 40 % WERE ARE FEMALE RESPONDENT.

2 ) PEOPLE ARE MORE INTERESTED IN GROUP TOURS.
3 ) MAXIMUM NO. OF PEOPLE PREFER GROUP TOUR .
4 ) 70 % PEOPLE HAVE KNOWLEDGE ABOUT JULY SPECIAL OFFER.
5 ) 80 % OF PEOPLE WILL SUGGEST OTHERS ABOUT VEENA WORLD.
6 ) MOST OF THE PEOPLE AWARE AND GOT KNOWLEDGE ABOUT THE VEENA WORLD THROUGH
ADVERTISEMENT.
7 ) PEOPLE HIGHLY SATISFIED WITH THE OFFERS OF VEENA WORLD.

SUGGESTIONS
1 ) Customer service should be improved.
2 ) Proper training should be given to employees as to how to attract more customers and
how to retain them.
3 ) Seating facilities could be provided since there are aged people visiting the Franchise.
4 ) Price of packages could be reduced in order to attract more valuable customers.
5 ) More packages could be introduced.
6 ) Loyalty discount should be more .
7 ) Improve the billing process.

Conclusion
The research work is done with a very definite proposition of finding
the customer satisfaction and preference in Veena World, Pimpri ,
Pune. People are more interested in group tour.
Customers also feel that there should be proper customer service. As
customer satisfaction plays a vital role, it has to be concentrated on
seriously.
In conclusion, matching customer expectation and satisfaction
through proper service of marketing activities will improve
company reputation and create loyal customers.