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AbU, MGT.368
New Entry
New entry refers to:
AbU, MGT.368
AbU, MGT.368
Advantage
AbU, MGT.368
Valuable.
Rare.
Inimitable.
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AbU, MGT.368
Opportunity
AbU, MGT.368
AbU, MGT.368
AbU, MGT.368
Cost advantages.
Less competitive rivalry.
The opportunity to secure important supplier and
distributor channels.
A better position to satisfy customers.
The opportunity to gain expertise through participation.
AbU, MGT.368
(Dis)Advantages
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(Dis)Advantages
Informational advertising.
Highlighting product benefits over substitutions.
Creating a frame of reference for potential customer.
Educating customers through demonstration and documentation.
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Why do it?
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Assets of Newness
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