1st Annual

BYU Elevator Pitch Competition

February 27, 2003
284 TNRB
Prepare a presentation that is no longer than 5 minutes. You need to tell you whole story
as if you were promoting your business plan as an investment opportunity to angel
investors and venture capitalists. It can be done!
This is your opportunity to Meet the Future!
Guidelines
Include in your presentation your complete story:
Problem/Opportunity
Current solutions and why you are better
Special advantages that set you apart
Competitors
Target markets
Sales & Revenue Model
Management Team
Investment Summary if applicable
Who to contact
Example: this example PowerPoint Presentation was actually made in 7 minutes (slightly
more than the 5 minutes you have). After this presentation, the company raised over $6
million in a second round. It is provided for your use only. Do not distribute this
sample presentation to anyone.

ESIF 2002
March 28, 2002
www.stardusttechnologies.com

Problem Opportunity
Product Counterfeiting is THE
definitive 21st Century challenge in
commerce

+22%
7%
$385
Billion
Lost

$80B

$20B

$16B

$12+ Billion
Spent Fighting

Funds terrorism, organized crime, drug and arms trades

Outdated Solutions
Solution Wish List
Watermarks
Covert
Easy to apply to almost any
material
Inexpensive to apply
Optical
variable
Instant detection in dark and
inks
light
conditions
Not invasive to packaging
100% accuracy
Holograms
Cannot be reverse
engineered

Stardust Technology

Stardust Technology
Difficult
10 years
R&D
Inorganic
Valuable

Electromagnetic Spectrum

Low Energy

High Energy

Common
Inexpensiv
e
Commodity

The Stardust Solution

Covert protection
Up-converting
photoluminescent ceramic
taggant impregnated into
almost any material
Instant detection using
infrared and LED detectors
Unparalleled speed and
accuracy
TRADE SECRET process
(cannot be reverse
engineered)

We fulfill the Wish List!

Competitive
Technologies
Ease/Cost of Detection

High
Watermarks

Optical
Variable Ink

Holograms
DNA

Co-opetition

Sweet Spot

Low

RF ID

Particle size
Multiple
colors
Flexible use
(heat, etc.)

Low

High

Ease/Cost of Implementation

Target Markets
Apparel & Accessories
Sports Memorabilia &
collectibles
Cigarettes & Liquor
Software
Gaming & Casinos
Financial Instruments
Computer &
Electronic Hardware
Consumer products

Military &
Government Agencies
Motion Pictures
Music
Passport, Drivers
Licenses, & other ID
Pharmaceutical
Automotive Parts
And more!

Sales Progress
1
2
3

30 paying customers
using Stardust
Technology

2 signed LOIs in Feb.

for Intel Inside
Model

Over 150 companies

are in the sales
process,
including testing
phases

10

Revenues
Why I am
involved

$60.0

$50.4

Millions

$50.0

$40.0

$30.0

$20.2

$20.0
$10.0
$0.0

$5.0

2002

2003

2004

85+% Gross Margin

High barrier
to entry
Low capital
requirement
Recurring
revenue
model
Large market
opportunity
Low
headcount
need

11

Team
Gateway
Management

Board

Advisors

Daniel L. Barnett
President & CEO

John E. Richards
Co-Chairman

George Blake
Former Editor of Cincinnati
Enquirer

Dan Regeimbal
EVP Sales & Marketing

Vitaly Talyansky PhD

Co-Chairman

Vitaly Talyansky PhD

Chief Strategic Technology
Officer
Edward Talyansky PhD
VP R&D
Peter Richards
CTO
Melinda Bryden
CFO

Daniel L. Barnett
Board Member
Inventors

#1 & #2
Kevin Hasegawa
PhDs
in
Board Member
Anticounterfeiting
Japan
Chi Heng Kwan
President, Stardust Japan KK

James Brown
Host - Fox NFL Sunday
Pat McInally
Sports Memorabilia
Jonathan Orban
CEO CompanyFinance.com
James Reed
President - US Mizuho Securities

12

Investment Summary &

Timeline
Merger

December 2001
Series A
$2,642,000

Series B
$7,500,000
---------------$5,000,000 Jpn
$2,500,000 US

Execution

Exit Choices

IPO

Sale
Milestones
Hired team
Signed 2 LOIs
150+ clients in
progress
Expanded channels
Japanese Subsidiary
Upgraded lab

Use of Funds
Worldwide expansion
Japanese subsidiary
Expanding team
Laboratory upgrades
Device development
Continuing R&D

13

Contacts

Headquarters: Bellevue, WA

Daniel L. Barnett, CEO

425-467-6060
danb@stardusttechnologies.com

John E. Richards, Co-Chairman

206-755-9406
johnr@stardusttechnologies.com

www.stardusttechnologies.com

14