Documente Academic
Documente Profesional
Documente Cultură
Intelligence Gathering
- Overview Dr. Ahmed Nassar
2015 / 2016
Primary Sources
(human sources)
Industry observers
Researchers
Industry analysts
Stock analysts
Industry participants
Suppliers
Customers
Consultants
Competitive Intelligence Analyzing Your Competition
Primary Sources
(human sources)
Trade shows
go with a plan
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Primary Sources
(human sources)
Competitors
Former employees
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Secondary Sources
Advertisements
Annual reports
Business credit reports
Company profiles
Help Wanted Ads
Foreign periodicals
Newspapers
Marketing literature
Legislative information
Patents and trademarks
Press releases
Speech transcripts
Trade publications
Whos Who and other biographical information
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Conclusion
CI is available via legal and ethical means not spying
CI is critical factor in companys success strategic planning
and return on investment (ROI)
Internet and web-based products can enhance CI data collection
Advantages and disadvantages of relying on free versus fee
information for CI
Companies should capitalize on the accessibility of CI and
incorporate CI into strategic planning activities
Failure to utilize CI will result in missed opportunities and/or
unwelcome surprises
Dr. Ahmed Nassar
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