Documente Academic
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Documente Cultură
Digital Solutions
Introduction
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Digital Solutions
Introduction
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Digital Solutions
Introduction
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Digital Solutions
Introduction
Ideas that Spread Win
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Digital Solutions
Introduction
Ideas that Spread Win
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Digital Solutions
Introduction
The Best Idea Since Sliced Bread
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Digital Solutions
Introduction
The Best Idea Since Sliced Bread
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Digital Solutions
Introduction
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Digital Solutions
Introduction
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Digital Solutions
Introduction
Traditional Marketing Media Stuff
Like TV
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Digital Solutions
Introduction
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Digital Solutions
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50,000 Fans Tune In To Hear Steve Jobs Give A 2 Hr Advert
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Digital Solutions
Pearl Jam: 96 Albums in 2 years
Every one made a profit. How?
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Digital Solutions
Dutch Boy Paint Company A Can That People Talked About
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Digital Solutions
Work Out What People Want and Give it to them Listen
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Digital Solutions
Safe is Risky: Is your current marketing safe?
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Digital Solutions
Introduction
New Marketing Think Digital
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Digital Solutions
Introduction
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Digital Solutions
Introduction
Video: Social Media Revolution
Is it a fad?
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Digital Solutions
What Are 5 Major Benefits Of Social Media?
1. Increases Traffic to Your Website = More Sales
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Digital Solutions
What Are 5 Major Benefits Of Social Media?
1. Increases Traffic to Your Website
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Digital Solutions
What Are 5 Major Benefits Of Social Media?
1. Increases Traffic to Your Website
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Digital Solutions
What Are 5 Major Benefits Of Social Media?
1. Increases Traffic to Your Website from Inbound
Links
What are Inbound Links?
Websites or blogs linking to your website or
blog
The more the better
The website with the link with lots of traffic is
better
Website that is ranked high in Google is
better
Google loves links it gives your site authority
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Digital Solutions
What Are 5 Major Benefits Of Social Media?
2. Improves your Search Engine Optimisation = Found
= More Sales
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Digital Solutions
What Are 5 Major Benefits Of Social Media?
2. Improves your Search Engine Optimisation
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Digital Solutions
What Are 5 Major Benefits Of Social Media?
2. Improves your Search Engine Optimisation
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Digital Solutions
What Are 5 Major Benefits Of Social Media?
3. Amplifies Your Message through World Of
Mouth
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Digital Solutions
What Are 5 Major Benefits Of Social Media?
3. Amplifies Your Message through World Of
Mouth
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Digital Solutions
What Are 5 Major Benefits Of Social Media?
3. Amplifies Your Message through World Of
Mouth
Some maths from one post!!
Facebook
176 Facebook Shares Multiplied by 200 Friends on
each site
Sub-Total 35,200
Twitter
308 Tweets Multiplied by 500 followers per Twitter
account
Sub-Total
154,000
Potential Audience Reach (Impressions)
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Digital Solutions
What Are 5 Major Benefits Of Social Media?
4. Communicates and Engages with Your
Fans
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Digital Solutions
What Are 5 Major Benefits Of Social Media?
4. Communicates and Engages with Your
Fans
Facebook: Updates, Comments, Messages,
Competitions
Twitter: ReTweets, Comments, Direct
Messages, Links
Blogs: Comments, Polls, Votes
LinkedIn:
Messages, Updates, Q&A
YouTube:
Comments, subscribe
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Digital Solutions
What Are 5 Major Benefits Of Social Media?
5. Spreads Your Content
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Digital Solutions
What Are 5 Major Benefits Of Social Media?
5. Spreads Your Content
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Why Facebook?
Growing at over 600,000 users per day with over 500 million
users
Broad demographics
Gen Y use it extensively
Personal Fun keeping in touch with friends easily and
efficiently
Business Generating fans spreading your unique content,
blogs, videos
Pages and Groups for companies
Multi-Media rich
Easy To Use
Think of it as the backyard barbeque
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Digital Solutions
Digital Solutions
2.
Offer Deals
3.
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2.
3.
4.
Linked To Blog
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Digital Solutions
Why Twitter?
Can be automated
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Digital Solutions
Why Blog?
Position you company as a thought leader in
your niche
Establishes Authority
Google likes fresh unique content
Drives inbound links improving SEO
Talk in the language of your audience Zappos
Easy to use
Great for personal branding Example
jeffbullas.com
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Why Use
Over 50 Million professionals are members worldwide
Great for networking professionally
Finding A New Career
Positioning your as a expert and thought leader in its
niche
Especially valuable for technical sales
Integrate your other sites including company, blog and
Facebook
Average income of LinkedIn member is over $130,000
Think of it as a business cocktail party
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Why YouTube and Online Video?
Second Largest Search engine in the world
10 times easier to rank higher in organic
search
Important if you are connecting to Gen Y
Capable of becoming viral
Video reviews for products increases
conversion 6 - 30%
Free
Easy to use
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Wrap Up
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Digital Solutions
Wrap Up
1. Increases Traffic to Your Website
2. Improves your Search Engine Optimisation
3. Amplifies Your Message through World Of Mouth
4. Position personal and company brands as thought
leaders in your niche
5. Communicates and Engages with Your Fans
6. Spreads Your Content
7. Spreads Your Ideas
8. Think like a Publisher
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Questions
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02
A Shameless Plug !!
Digital Solutions
02
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