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The Story of Tetris

The Creator of Tetris Alexey Pazhitnov


Moscow Academy of Science Computer Center.
The Diffusion of Tetris
• June 1985 – Moscow Academy of Science Computer
Center Alexey Pazhitnov creates Tetris.
• Tetris infects the entire Computer Center.
• Alexey develops a color version and releases it to a few
friends.
• Within a few weeks the game has spread throughout
Moscow.
• Makes its way throughout the Soviet Union and Eastern
Block.
The Power of Context
The Power of Context
P2P

• Moves along existing social networks


• The contents of its distribution are more
like ideas than comodities.
Distributors
• Physical Objects Cost Money to Distribute.
• Even Knowledge and Art had to be
Commodied.
• Prohibitive Cost Made Centralized
Diffusion Necessary.
• Patent and Copyright laws formulated to
protect investment.
P2P

Pentominoes
P2P

• Simplified the production process.


• It reduced the cost of production to near
zero.
• It turned every consumer into a potential
producer distributor.
P2P

P2P specifically designates those processes


that aim to increase the most widespread
participation by equipotential participants
- Michel Bauens
P2P
P2P
• Produces use-value through the free
cooperation of producers who have
access to distributed capitol.
• Are governed by the community of
producers themselves.
• Make this use-value freely accessible on a
universal basis.
Dynamics Behind P2P

• Granovetter’s Weak Ties


• Geometric progression
Disadvantages
of P2P
• Decisions about which innovations to
adopt / quality control.
• Non-Experts lack an understanding of
diffusion strategies.
• Govt. may want to diffuse an innovation
for which people do not feel a need.
- Rogers
Emergent Properties

• Bottom up Structure
• Collective Intelligence
• Self Organization
Emergent Rules
• Decisions about which innovations to
adopt and quality control are made by
individuals.
• Simple Protocol guides the actions of
individual agents.
• Feedback regulates the level of production
and distribution
GAME OVER

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