Documente Academic
Documente Profesional
Documente Cultură
Hershey's sales are roughly 80% chocolate and 20% nonchocolate products are sold in about sixty countries
worldwide.
Existing System
IT Partners in Enterprise
Enterprise 21 is a project to implement a $10 million worth of
21
combination of software for CRM, ERP and forecasting.
The recommended implementation time for the project was 4 yrs. and
Hershey demanded for 2.5 yrs.
What is ERP?
ERP System
Benefits of ERP
Lower costs
Forecast consumption
Dynamic deployment
BENEFITS:
Siebel CRM
For individual Contacts, view and store many social media profile. For each
social media profile, view and store detailed profile and attribute data into
Siebel
Social Marketing
Easily route and respond to customer service issues from social networks
within existing customer support platform
Upgrade and
processes
standardize
companies
business
Actual Scenario
Impact of ERP
Implementation failure