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  • Ikea

    Încărcat de

    NarenPrakash
    81 vizualizări16 pagini
    This document presents a business intelligence (BI) and decision support system (DSS) analysis of IKEA to address safety issues with their furniture products identified in media reports. It uses tools like rich pictures, CATWOE analysis, and a root definition to define the problem and proposed system. A balanced scorecard is developed with objectives, measures, targets, and initiatives across four perspectives: learning and growth, internal processes, customer, and financial. The analysis aims to increase IKEA sales and brand image by developing safer furniture through increased safety testing, employee training, and a focus on customer satisfaction and retention.

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    Ikea Developing global market project

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    This document presents a business intelligence (BI) and decision support system (DSS) analysis of IKEA to address safety issues with their furniture products identified in media reports. It uses tools like rich pictures, CATWOE analysis, and a root definition to define the problem and proposed system. A balanced scorecard is developed with objectives, measures, targets, and initiatives across four perspectives: learning and growth, internal processes, customer, and financial. The analysis aims to increase IKEA sales and brand image by developing safer furniture through increased safety testing, employee training, and a focus on customer satisfaction and retention.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
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    81 vizualizări16 pagini

    Ikea

    Încărcat de

    NarenPrakash
    This document presents a business intelligence (BI) and decision support system (DSS) analysis of IKEA to address safety issues with their furniture products identified in media reports. It uses tools like rich pictures, CATWOE analysis, and a root definition to define the problem and proposed system. A balanced scorecard is developed with objectives, measures, targets, and initiatives across four perspectives: learning and growth, internal processes, customer, and financial. The analysis aims to increase IKEA sales and brand image by developing safer furniture through increased safety testing, employee training, and a focus on customer satisfaction and retention.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
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    din 16

    Presented by:

    Chong How
    Callum
    McDonnell
    Vishnu Rajan
    Xuexun Zhao
    Johnny Cheung

    Why BI?

    Share information efficiently

    Empower employees

    Simplify collaboration

    Deliver accurate analysis and


    reporting

    Why DSS?

    Time saving

    Increase effectiveness

    Competitive advantage

    Cost reduction

    SSM Rich Picture

    IKEA - Problem Identified:


    Questionable safety of the products within the media.

    CATWOE
    Customers - Customers
    Actors - IKEA quality control and design team
    Transformation - New safety designs implemented within
    IKEA furniture
    Worldview - Better customer relation due to increased
    safety of products
    Owner - IKEA
    Environmental Cost as well as time

    Root definition

    A
    system
    developed
    to
    increase IKEA sales and brand
    image following the negative
    media attention regarding the
    safety of furniture sold.

    Business activity model

    Key
    Red Plan
    Blue Enable
    Green Do
    Yellow
    Monitor
    Orange
    Control

    IKEA Business Process Model (BPM)

    IKEA Strategic map


    Financial
    Perspect
    ive
    Custom
    er
    Perspec
    tive

    Process
    Perspect
    ive

    Learning
    & Growth
    Perspecti
    ve

    Increase
    business sales/
    Gross profit

    Increase customer
    relation

    Better customer
    relation through the
    design of safer
    products(Furniture)

    Capital spending
    more on R&D

    Reduce cost of
    sales

    Increase customer
    satisfaction regarding
    products sold

    Increase IKEA
    family card
    members

    Efficient work
    processes
    Improve budget
    decisions

    Increase employee
    satisfaction

    Develop new team


    tasked with safety
    protocols

    Developing
    leadership skills

    Increase market
    share

    Complete
    solution after the
    media

    Increase testing
    on all products to
    insure safety

    Develop fully
    trained workforce

    Balanced Scorecard
    Learning and growth
    perspective

    Objectives

    Measures

    Targets

    Initiatives

    Increase
    employee
    satisfaction

    Employee
    satisfaction
    surveys help
    within the
    workplace

    5% yearly
    increase

    Receive feed
    back from
    employees and
    put in-pace
    measures to help
    improves
    employee work
    life

    Increase internal
    management
    promotion

    Record amount of 5% increase


    higher
    management
    position
    employees
    originating within
    the business

    Put in place
    management
    training and
    programmes

    Increase
    employee
    training

    Measure the
    average training
    budget per
    employee per

    Investment of
    profits into
    increased
    training of

    Increase of 10%

    Balanced Scorecard (cont.)


    Internal processes
    perspective

    Objectives

    Measures

    Targets

    Initiatives

    Increase the
    number of safety
    design recruits

    Record how many 100% increase


    new design
    employees are
    recruited

    Promote design
    based jobs,
    stressing safety.

    Increase amount
    of testing hours
    per product

    Record and
    measure the
    average testing
    time each
    potential product
    receives

    25% increase

    Develop new and


    more rigorous
    safety testing

    Increase the
    design budget to
    allow for
    development of
    safer products

    Measure the
    20% increase
    overall budget
    being used by the
    new design team
    established

    Provide more
    capital for design

    Balanced Scorecard (cont.)


    Customer perspective
    Objectives

    Measures

    Targets

    Initiatives

    Increase overall
    customer
    satisfaction

    Measurement of
    customers
    satisfaction
    through the use
    of surveys

    5% increase

    Give each
    customer a high
    level of care
    before as well as
    after the sale

    Increase IKEA
    family card users

    Record the total


    amount of family
    card users

    50% Increase

    Promote offers to
    family card
    members to
    increase
    application rate

    Increase
    customer
    retention

    Measurement of
    retention through
    the amount of
    customers
    regularly visiting
    stores

    5% increase in
    retention

    Promote an all
    round high
    standard to
    increase
    customers
    returning to
    stores

    Balanced Scorecard (cont.)


    Financial perspective
    Objectives

    Measures

    Targets

    Initiatives

    Increase gross
    profit

    Measure yearly
    revenue and
    profit margins

    3% Increase

    Increase
    promotion of new
    and safer
    furniture designs
    to increase profit

    Decrease cost of
    sales

    Measure yearly
    cost of sales

    5% Decrease

    Decrease the cost


    of production of
    the new designs
    of furniture

    Increase market
    share (%)

    Calculate yearly
    market share (%)

    0.5 Increase

    Increase sales
    through proposed
    changes/plan

    Dashboard

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