The Bill & Melinda

Gates Foundation

- CATERPIE GROUP -

Contents
1. Theory of Self-Concept
2. Case analysis
3. Conclusion

1. Theory of Self-Concept

Refers to the positive or negative attitudes people

have about themselves

Self-efficacy is the belief in ones own capability to

perform in a specific situation

Both are closely related to self-confidence, the belief

that one can be successful

Leadership Styles Based on

Attitudes
Theory Y Attitudes
Positive
self-concept

Bossy, pushy, and

impatient

Gives and accepts

positive feedback

Expects others to
succeed

Critical

Autocratic

Negative
self-concept

Theory X Attitudes

Lets others do the job

their way

Afraid to make decisions

Unassertive

Pessimistic
Promotes hopelessness

Self-blaming

Developing a More Positive Attitude

and Self-Concept

Consciously have and

maintain a positive,
optimistic attitude
Push out pessimism
Cultivate optimism
Stop complaining
Avoid negative people
Set and achieve goals
Focus on success and dont
dwell on failure

Accept compliments
Dont belittle your
accomplishments
Dont compare yourself to
others
Think for yourself
Be a positive role model
When things go wrong,
help others who are worse
off than you
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2. Case analysis

What type of self-concept do Bill and Melinda

Gates have, and how does it affect their success?

2.1. Bill Gates:

High self-esteem:
+ Started his career in his early age of 13.
High self-confidence: believes in having the ability to success in
future.
Discipline: wants employees to be on time to his Bill Meetings.
Willing to patiently adopt + learn new things + make it into
reality.
Set and achieve goals; acts as a role model for the family and
society
Gates self-concept makes him a worlds wealthiest person and a
great leader as well.
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2.2. Melinda Gates:

Has business mindset and confidence from the young
age
Run the family business for rental properties at the age of 14

Believes in herself and leadership skill

Was the representative of university and head of drill team at high school
Was the project manager of Microsoft Bon, Microsoft Encarta, Expedia)

Has well-rounded knowledge, be compassionate to

achieve success
Be persistent, determined to conquer goals.

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3. Conclusion
Through

their

work

and

speeches

about

their

accomplishments, Bill and Melinda act as role models to family

and society, and create good domino effect on their
followers.
Having positive self-concept of themselves, Bill and Melinda
Gates have taken on challenges that they believe will have
a great impact and overall, they have been successful.
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