It was in 1969 that Dr.

Karsanbhai Patel started

Nirma and went on to
create a whole new
segment in the Indian
domestic detergent market.

Karsanbhai Patel came up with

Nirma detergent which was a result
of innovative combination of the
important ingredients and the
detergent wasmore environment
friendly.

Karsanbhai Patel managed to

offer his detergent powderfor Rs.
3 per kg when the cheapest
detergent at that time was Rs.13
per kg

Consumers now had a

quality detergent
powder , having an
affordable price tag.

In the 1980s nirma

moved ahead of Surf , a
detergent by HLL , to
caputre a large market
share.Later, Nirma
successfully entered in
the premium segment of
soaps and detergents. The
company got listed on the
stock exchange in the
year 1994.

Nirma adopted backward

integration strategy for the
regular supply of raw
materials,90 % of which they
manufacture
themselves.Nirma also gave
due importance to
modernization ,expansion
and upgradation of the
production facilities.The
company also made sure that
it uses the latest technology
and infrastructure.

As far as Corporate social

responsibility (CSR) is
concerned, Nirma has made
some good efforts by starting
Nirma Education & Research
Foundation (NERF) in the year
1994 for the purpose of
running various educational
institutes.Nirma has also set
up Nirma labs.

The company that was started in 1969 with

just one man who used to deliver his product
from one house to the other,today employs
around 14 thousand people and has a turnover
of more than$ 500 million. According to
Forbes in 2005Karsanbhai Patelsnet worth
was $ 640 million.

Nirma became a
huge success
and all this was
a result of
Karsanbhai
Patels
entrepreneurial

MAN
BEHIND
THE
HUGELY
SUCCESS
FUL
BRAND
NIRMA