Effective

communication/7Cs of
Communication

The seven Cs
When We talk about Effective Communication
one thing that comes in mind, what are the
basic principles of effective communication .
These principles tells us how your message can
becomes effective for your target group,
These principles also tell about style and
importance of the message.
These principles commonly known as 7 Cs of
effective communication.

Seven Cs of Effective
Communication

1.Completeness
2.Conciseness
3.Consideration
4.Concreteness
5.Clarity
6.Courtesy
7.Correctness

1) Completeness
Message Receiver- either listener or
reader, desire complete information to
their question. e.g. a query by a customer
Provide complete information in a short
span of time.
If possible, provide some extra information
which he/she does not know and which
may be useful to him.

Completeness brings the desired

response

Example
Suppose if you are working with a company
and you are dealing the engineering area,
one of you customer ask about the A.C
mechanism. You are supposed to provide him
extra details to make him satisfy this will
result in effective communication. If you
failed to provide the relevant information in a
short period of time, it means the
communication between you and your
customer has failed, and he might shift to
some other company.

Five Ws
One way to make your message complete is to answer
the five Ws.
WHO?
WHAT?
WHEN?
WHERE?
WHY?
The five question method is useful when you write
requests, announcements, or other informative
messages.
For instance, to order (request) merchandise, make
clear WHAT you want, WHEN u need it, WHERE it is to
be sent.

2) Conciseness

Conciseness means convey the

message by using fewest words.

Conciseness is the prerequisite

to effective communication. As
you know that all of us are short
of time .

Hence a concise message save

the time for both, the receiver
and the giver.

How To achieve
Conciseness ?
For achieving the conciseness you
have to consider the following.
1. Avoid wordy expression For eg.
use Now instead of At this
time
2. Include only relevant material
Stick to the Purpose
3. Avoid unnecessary repetition.

Features
It is both time-saving as well as cost-saving.
It underlines and highlights the main message
as it avoids using excessive and needless words.
Concise communication provides short and
essential message in limited words to the
audience.
Concise message is more appealing and
comprehensible to the audience.
Concise message is non-repetitive in nature.

3) Consideration
Consideration means To consider the receivers
Interest/Intention. Consideration demands to
put oneself in the place of receiver
It is very important in effective communication
while writing a message you should always keep in
mind your target group
Considerationmeans understanding of human
nature.

Three specific ways to indicate

consideration/Features
Focus on you instead of I or We
Show audience benefit or interest of the receiver
Emphasize positive, pleasant facts, visualizing readers
problems, desires, emotions and his response.

4) Concreteness
It means that message should be specific instead
of general. Misunderstanding of words creates
problems for both parties (sender and receiver).
Concrete message gives clear picture to
audience of what you're telling them. There are
details (but not too many!) and vivid facts,
and there's laser-like focus. Your message is
solid.
Concretenessreinforces confidence

Features
It is supported with specific facts
and figures.
It makes use of words that are
clear and that build the
reputation.
Concrete messages are not
misinterpreted.

5) Clarity
Clarity demands the use of simple
language
Clarity implies emphasizing on a specific
message or goal at a time, rather than
trying to achieve too much at once.
You should always Choose precise words.
Always choose familiar and easy words.
Claritymakes comprehension easier

Features.
It makes understanding easier.
Complete clarity of thoughts and
ideas enhances the meaning of
message.
Clear message makes use of exact,
appropriate and concrete words.

6) Courtesy

It implies, the message should show

the senders expression as well as
should respect the receiver.
It is politeness that grow out respect
and concern for others.
Much can be achieved by using
polite words and gestures, being
appreciative, thoughtful, tactful, and
showing respect to the receiver
Courtesy builds goodwill.
Courtesystrengthen relations.

How to generate a Courteous Tone ?

The
following
are
suggestions
generating a courteous tone:
Be sincerely
appreciative.

tactful,

thoughtful

for
and

Use expressions that show respect for the

others
Choose nondiscriminatory expressions

Features..
Courtesy implies taking into
consideration both viewpoints as
well as feelings of the receiver of
the message.
Courteous message is positive and
focused at the audience.
It makes use of terms showing
respect for the receiver of
message.
It is not at all biased

7) Correctness
At the core of correctness is proper grammar,
punctuation and spelling.
The term correctness, as applied to effective
communication also mean three characteristics
o Use the right level of language
o Check the accuracy of figures, facts and
words
o Maintain acceptable writing mechanics
Correctnessin message helps in building
confidence.

Use the right Level of

Language
There are three level
language
1. Formal Respected Sir
2. Informal Hi Dude
3. Substandard

of

Features..
The message is exact, correct and well-timed.
If the communication is correct, it boosts up
the confidence level.
Correct message has greater impact on the
audience/readers.
It checks for the precision and accurateness
of facts and figures used in the message.
It makes use of appropriate and correct
language in the message.