Documente Academic
Documente Profesional
Documente Cultură
Avon
Distributi
Loreal
on
Channel
Avon
Produ
ct
Variet
y
Loreal
Mary Kay
Estee
Lauder
Revlon
Coty Inc.
Avon
Latin America, Europe, Middle East & Africa,
Global
Expansion
Financial
Position
Avon
CRITICAL
SUCCESS
FACTORS
AVON
WEIGHT
RATING
L'OREAL
SCORE
RATING
ESTEE LAUDER
SCORE
RATING
REVLON
SCORE
RATING
SCORE
DISTRIBUTION
CHANNEL
0.20
3.7
0.74
3.3
0.66
3.4
0.68
3.5
0.70
PRODUCT
VARIETY
0.30
1.2
2.8
0.84
3.1
0.93
3.5
1.05
GLOBAL
EXPANSION
0.22
0.88
3.2
0.70
3.4
0.75
0.66
FINANCIAL
POSITION
0.28
0.56
1.12
0.84
2.5
0.70
TOTAL
3.38
3.32
3.2
According to the key successful table, LOral and Estee Lauder is having major
strength. Due to the lack of information, Coty and Marry Kay cannot be analysed in
the competitive profile matrix.
3.11
- Y-AXIS
MARKET GEOGRAPHIC
World largest direct seller firms
REVENUE ($)
AVON
X-AXIS
NO. OF PRODUCT LINE
15 Products
LOREAL
3 Products
30 Billions
ESTEE LAUDER
4 Products
10 Billions
REVLON
7 Products
1.4 Billions
10.7 Billions
Company within
industry
Avons
Avons
2012
2011
Streng
th
Weakness
1.
Liquidity Ratio
a.
Current Ratio
1.45
1.42
b.
Quick Ratio
1.03
1.02
2.
Leverage Ratio
a.
0.83
0.80
b.
4.99
3.88
c.
2.79
2.06
d.
3.02
9.20
3.
Activity Ratio
a.
Inventory Turnover
9.44
9.72
b.
3.10
3.11
c.
1.45
1.46
Profitability Ratio
a.
b.
c.
d
e.
f.
g.
5.
a.
Company within
industry
Avons
Avons
2012
2011
Strengt Weakness
h
0.61
0.03
0.63
0.08
(0.00)
(0.01)
(0.03)
(0.10)
N/A
0.05
0.07
0.32
1.18
N/A
10,717.10 11,291.60
LOreal
(2012)
68.3K
Strengt Weakn
h
ess
10.7B
27.7B
(42.5)M
3.36B
12.1
406k
1.12
83.1B
Number
Employees
Revenue ($)
Avon(2012)
of 39.1K
Revenue($)/empl 273K
oyee
EPS, earning per (0.10)
share
Market
10.5B
capitalization
Weaknesses
0
2
5
23
0
0
nil
30
Table of Strengths
NO
5
9
19
20
23
24
6
11
15
22
Case Fact
Priority
The company received China's first license for direct selling
1
in 2006.(pg557, par1)
Avon operates from a divisional-by-geographic region
2
organizational structure. (pg 557, par 8)
Avon's Asia-Pacific sales fell 9 percent, but the company's
3
sales in Latin America and Europe, the Middle East and
Africa rose. (pg 556, par 3)
Brazil is the companys largest market,(pg 557, par 1)
4
Current Ratio
5
Quick Ratio
6
Avon is one of the world's largest direct-seller firms, and is
7
by far the largest direct seller of cosmetics and beautyrelated item. Avon is the fifth- largest cosmetics and
fragrance firm in the world .(pg556, par1)
There are classroom areas in which the representatives
8
learn about the products and sales techniques. (pg 557, par
3)
use door-to-door sale person (pg 557, par 3)
9
Avon's Asia-Pacific sales fell 9 percent, but the company's
10
Table of Weakness
NO
4
Case Fact
Avon products include cosmetics, fragrances, toiletries, jewellery, apparel,
home furnishing, watches, footwear, children's products, skin care, and gift
and decorative products, nutritional products, housewares, and
entertainment and leisure products. (pg 556, par 2)
Priority
1
7
5
2
1
8
9
20
21
3
4
5
6
7
8
9
10
IFE Matrix
NO
Case Fact
Weight
Strengths
5
The company received China's first license for direct selling 0.15
in 2006.(pg557, par1)
6
Avon is one of the world's largest direct-seller firms, and is
0.02
by far the largest direct seller of cosmetics and beauty-related
item. Avon is the fifth- largest cosmetics and fragrance firm
in the world .(pg556, par1)
9
11
15
19
20
22
23
24
Rate
Weight Score
0.6
0.06
0.15
0.6
0.01
0.03
0.005
0.1
3
4
0.015
0.4
0.05
0.2
0.005
0.015
0.025
0.02
3
3
0.075
0.06
IFE Matrix
NO
Weight
Rate
Weight
Score
Weakness
1
There is no chief operations officer (COO) so apparently all
top executives report to the CEO. (pg 557, par 8)
0.02
0.02
0.025
0.025
0.15
0.3
0.03
0.03
0.15
0.15
0.05
0.05
0.02
0.01
0.005
0.005
1.000
2
2
2
2
0.04
0.02
0.01
0.01
2.71
8
9
20
21
Case Fact