Documente Academic
Documente Profesional
Documente Cultură
Learning Objectives
Explain the interdependencies between the
different sectors of tourism industry.
Identify the important sectors of hotels, food
services, transportation, and travel services
required for a tourism destination.
Overview
The sectors of tourism industry:
1. Hotels;
2. Food services;
3. Travel services;
4. Transportation;
5. Infrastructure.
Acco
mmo
d
Secto ation
r
Transportation
Sector
Ev
ent
s
Sec
to
sm
uri s
To rvice
Se
cti
Attra
tor
En
te r
t
Se ainm
cto en
t
r
ec
ons S
Ad
ve
Re nture
c re
at i & O
on utd
Se
ct o o o r
r
ices
Serv
d
o
Fo ector
S
Non-Commercial
Non-Profit
Non-Profit
Commercial
Institutional
Motels
Motels
Hotels
Hotels
(Chains/Independent)
(Chains/Independent)
Private
Homes
Home
Exchange
Hostels
College/
University
Resort
Hotels
Upscale
Shelters
Spas and
Health
Care
Facilities
Mid Range
Deluxe
Suite
Hotels
Luxury
Spa
Meetings &
Convention
Hotels
Extended
Stay
YM /
YWCA
Upscale
Economy
Mid
Range
Casino
Budget
Budget
Airport
Hotels
Bed
Bed &
&
Breakfast
Breakfast
Time
Time Share
Share
Facilities
Facilities
Hotels classifications
Different systems are used to classify hotels.
The five-star rating system is preferred.
Five stars;
Four stars;
Three stars;
Two stars;
One star.
Brands
Cendant Corporation
Best Western
Accor International
Country Inns & Suites by Carlson Park Inns & Suites Park Plaza
Suites Radisson & Regent Hotels
Coralia Hotel Novotel Hotel Sofitel Mercure Hotel Motel 6 Red
Roof Inn & Studio 6
Corporate Chain
Cendant Corporation
Bass Hotels & Resorts
Marriott International
Accor
Choice Hotels International
Hilton Hotel Corporation
Best Western International
Starwood Hotels & Resorts
Carlson Hospitality Worldwide
Hyatt Hotels/Hyatt International
Sol Meli
Hilton International
Wyndham International
Compass Group (Forte Hotels)
Socit du Louvre
FelCor Lodging Trust
TUI Group
MeriStar Hotels & Resorts
Extended Stay America
U.S. Franchise Systems
Rooms
Hotels
541,313
490,531
390,469
389,437
350,351
317,823
307,737
227,042
129,234
86,711
82,656
64,647
62,262
59,928
53,083
50,000
49,801
48,767
41,586
41,177
6,455
3,096
2,099
3,488
4,392
1,895
4,065
738
716
201
338
223
242
453
868
186
204
225
392
505
Trends
1) Merges and acquisitions. They have been in the lodging
industry for some time, but now are current merge mania. And
consolidation will continue to take place both domestically and
internationally.
2)Hotel chains.Chains can most effectively use training
programs, employee selection programs, major equipment with
different layout, prices, advertising, technology, marketing, and
so on.
3) Franchisees. The advantage is that they receive a known
name,the knowledge,advice,and assistance of a proven
operator,and it also spreads the costs of promotion, advertising,
and reservation systems over all outlets, making the unit cost
much lower.
4) Management contracts.More large properties will be operated
under management contracts.
Cafeterias
Fast Food
Restaurants
Independent
Specialty
Ethnic
Local
Chain
Specialty
Broad Menu
Traditional
Restaurants
Independent
In-Hotel
Minimal
Service
Ethnic
Local
Full Service
Fast food
Fast food chains have enjoyed great success in part .
Reasons:
1)limited menus.It gives customers purchasing power, less waste,
more portion control.
2)Lower operating costs.Most fastfood operations use disposable
paper and plastic,so incline the costs.
3)Specialization. The employees have becoming specialists ,and
they work efficiently.
4)Good reputation. Chain firms are household words: like
McDonalds, Kentucky Fried Chicken.
Specialty
Direct
Tour
Specialty
Specialty
Channel
Wholesaler
Channeler
Channeler
Via
Retail Travel
Telephone
Agent
Suppliers
office
Tour
Specialty
Channeler
Tour
wholesaler wholesaler
Wholesaler
Retail Travel
Tour
Retail Travel
Agent
Wholesaler
Agent
Retail Travel
Agent
Customers
Individuals Pleasure Groups, Business Groups, Etc
Travel Agents
The definition of travel agent:
A travel agent is a middleman --a business man or person selling the travel
industrys individual parts or a combination of the parts to the consumer.
In marketing terms: a travel agent is an agent middleman, acting on behalf of the
client, making arrangements with suppliers of travel(airlines,hotels, tour
operators), and receiving a commission from the suppliers.
In legal terms: a travel agency is an agent of the principalspecifically,
transportation companies. The agency operates as a legally appointed agent,
representing the principal in a certain geographic area. The agency functions as a
broker( buyer and seller together) for the other suppliers , such as hotels, car
rentals, ground operators, and tour companies.
A travel agent is thus an expert , knowledgeable in the schedules, routing, lodging,
currency, prices, regulations, destinations, and all other aspects of travel and travel
opportunities. In short, the travel agent is a specialist and counselor.
Travel Agents
Types of Travel Arrangements Made
As would be expected, the most common type of travel arrangement made is for
air transportation. In 1997, 56 percent of the total dollar volume was for air
travel. Cruise sales accounts for 18 percent up from 14 percent in 1995. Much
smaller proportions of the total dollar volume are attributable to lodging, car
rentals, and miscellaneous arrangements; these activities accounted for 27
percent of total agency dollar volume.
Travel Agents
The future of travel agents
There is a question being raised today: Will there be a travel agent in the future?
Some so-called experts have been predicting for years that intermediaries would
disappear and that with the current level of education, technology, and communication,
consumers could conduct business directly with suppliers, and middlemen would
gradually disappear because they were no longer needed.
.
Commission cuts
The changing world of travel
Travel Agents
Whats the fact?
Actually ,intermediaries are doing more business than ever before, while
in the same time there has been an increase in the direct selling. Thats
because travel agents are adapting to new ways of doing business. They
are shifting their revenue source from the airlines toward other suppliers,
they are increasing in size, they are charging fees. And travel agents are
joining consortiums. They are creating their own web sites. Despite
Internet is the rival of travel agencies, travel agencies can make use of it,
for example: agents can use Internet to research travel products or
destination, and through Internet travel agencies can greatly expand their
reach.
And the most important thing that make travel agents survive is they are
certificated by the clientthey do really save time and money for the
customers.
Travel Agents
Travel Agency Organization
ASTA : The American Society of Travel Agents
ARTA: The Association of Retail Travel Agents
NACOA: The National Association of Cruise Only Agencies
ICTA: The Institute of Certificated Travel Agents
Travel Agents
The American Society of Travel Agents (ASTA)
Brief instruction of ASTA:
It is the largest association of travel and tourism professionals in the world with
26500 members in over 165 countries. It was established in 1931, ASTA continue to
serve the best interests of the travel industry and the travel public.
4. Transportation
A complete transportation system consists of four elements:
Modes
road, sea, air, and rail.
The way
roadways, seaways, airways, and railways.
Terminals
coordination between the three modes of air, rail, and bus.
Technology
Intelligent Transportation Systems (ITS) can help manage the
ground transportation.
Air
Road
Bus
Bus
Auto
Auto
Motor
Motor
Bike
Bike
Other
Water
Rail
Inland
Inland
Vehicles
Vehicles
Used
Used for
for Accommodation
Accommodation
Maritime
Maritime
Foot
Motor
Home
Charter
Scheduled
Privately
Owned
Private
Scheduled
Charter
and
Tour
Operator
Rental
Private
Truck
Camper
Travel
Trailer
Tent
Trailer
Other
Private
Commercial
Snowmobiles
Private
Commercial
Commercial
Charter
Charter
Scheduled
Scheduled
Bicycles
Horse
Drawn
Vehicles
Aerial
Tramways
and Ski Lifts
Passenger transportation
Introduction
( ) The position of various mode of passenger transportation
The private automobile dominates for short trips and is the most popular means
of travel for most domestic journeys,and is the very important in region and
international tourism.
Rail travel plays a more limited role than it did in the past ,but it could increase
its market share ,especially in Europe.
Motor coach can reach many places that are not serviced by any other public
mode ,but it account for a very small percentage.
5) Cruises are becoming more popular and are the fastestgrowing segment
of tourism,although it is still small quantitatively.
Passenger transportation
( ) The pressures on transportation putted by world tourism
growth
Urgent Transportation Problems:
1. Congestion.
Serious congestion affects most passenger transportation
modes,particularly on roads and at airports during peak
periods.
2. Safety and security.
This is a basic requirement of tourism.
3. Environment.
An increase in traffic may harm the environment if an area
does not have the carrying capacity for additional tourists.
4. Seasonality.
Seasonal patterns of tourism demand create overcrowding
at certain times.conversely,low occupation and load factors
will occur at other periods.
Airline Industry
World airline industry carries over 1 billion
passengers per year.
The U.S. airline industry in 2000
* Employed 679,967 people
* Carried 1.6 million passengers each day
* Recorded revenues of $129.5 billion
However, during 1990 - 1993, U.S. carriers lost more than
$12.8 billion. A weak air transportation system affects the
rental car business, hotels, and attractions.
In 2001 carriers suffered record losses.
Rail Industry
Reached its peak volume
in the U.S. in 1920.
Major railroads want out of the passenger service
business (except commuter service). Passenger service
depends on Amtrak. The situation is similar in Canada
with passenger service dependent on VIA Rail.
Passenger rail service is much more important outside of
North America. Efficient, economical, high speed trains
provide an alternative to air travel.
Motorcoach Industry
Intercity bus passengers tend to be lower income nonbusiness travelers who are very price sensitive.
Intercity bus service is becoming less important due to
increased auto ownership and aggressive airline pricing.
Bus travel is characterized by:
More travel to and from rural areas and small towns than
other modes of transportation.
Lower average ticket revenues than other modes.
Automobile
Most popular mode of travel in the world because of
affordability, flexibility, and convenience.
In the U.S., the Travel Industry Association of America
reports that 80% of person- trips are made by auto.
Rental car industry growing in importance.
* Grosses approximately $24 billion per year.
The Automobile
Position of auto
Most of the travel in the world takes place in the automobile.
The National Travel Surge reports that 80% of the person-trips
are made by auto (includes rental cars ,truck, and RVs) in 1996
in the U.S..
Advantages
(1) affordability
(2) flexibility
(3) convenience
The Automobile
Kinds of auto
(1) Recreation Vehicles
(2) Private Cars
(3) Rental Cars
(4) Taxi and Limousine Service
Cruise Industry
Fastest growing segment of the travel industry.
Since 1980 had average annual growth rate of 8.4%.
Expanding fleets.
Adding new ports of call.
Seeing consolidation.
Served by the Cruise Lines
International Association.
5. Infrastructure
Water system;
Power sources;
Communication network telephone and/or internet
access;
Drainage and sewage;
Health care the type of health care facilities based
on the number of visitors, ages, the type of activities;
Security system.
The End !