Documente Academic
Documente Profesional
Documente Cultură
design:
the new black
david.j.williams@canberra.eduau
Synopsis:
The process of using systems thinking to immerse
experts, users and stakeholders in the design process
in organisations is now becoming common place.
This is now occurring for organisational development
activities as well as the designing tools, processes
and ICT solutions.
Processes such as User-Centred Design, Co-creation
and Human Centred Design are touted as best
practice in Participatory design methodologies.
These processes could be applied to design of a
research activity or even as an immersive research
methodology.
Scope
Systems thinking
User-Centred Design
Human Centred Design
Co-creation, and
Implications for research
Systems thinking is a
discipline for seeing wholes.
It is a framework for seeing
relationships rather than
things,
for seeing patterns of
change rather than static
snapshots.
Source: Peter Senge, 1990
3 Characteristics of a Systems
Thinking Approach
1. A very deep and persistent
commitment to real learning
2. Challenge mental models
3. Encourage diversity
Source: Peter Senge
- What Is Systems Thinking?
Participatory Design:
An approach to the assessment, design, and
development of technological and
organizational systems that places a premium
on the active involvement of workplace
practitioners (usually potential or current
Approach
Can be incorporated into waterfall, agile, and
other approaches.
UCD process is composed of several (usability)
methods and tasks.
Considers requirements, team, timeline, and the
environment
Determine the tasks you perform and the order in
which you perform them.
Commonly used for website design
Source: https://
www.usability.gov/what-and-why/user-centered-desig
n.html
Co-creation
is the joint creation of value by
the company and the customer;
allowing the customer to coconstruct the service experience
to suit their context
Source: Prahalad and Ramaswamy, 2004,
p. 8
Co-creation process
1. Determine the Social need: Problem
definition and identify stakeholders
problem owners
2. Undertake Research: User, context,
technology and partner research
3. Facilitate Ideation
4. Co-Creation workshop: collaborative
making
5. Pilot test
6. Implementation and scaling-up
Example: design of Moscow cafes
Participati
on
Designer
Co-C
HC
D
UCD
Immersion
Outcome
Design
Pattern
Model
Pilot
Concept demonstrator
Solution
Research question
Methodology
Hypothesis
Advantages
Stakeholder engagement
Improved change management
Diversity
Immediate Feedback
Opportunity to fail and learn early
Disadvantages
Time
Requires confidence
Extensive planning
Need informed and capable subjects
Requires good facilitation skills
Create bias
Could derail your research
Creative people
dont need to
think outside
the box.
There is no box.