e-commerce

website planning

Resear
ch

E-commerce
Website

Requirements

Architecture

Design

Build

Launch

Resear
ch

E-commerce
Website

Requirements

Architecture

Research

Requirements

Architecture

Research

Requirements

Architecture

3
2

Audience
Segmentati
on

Target
Audience
1
Industry
Trends

4
Competito
r
Analysis
5

Research

SEO
Keywords

Research

Requirements

Supply

Price

Products

Architecture

Industry

Trends

Research

Requirements

Architecture

Products
purchase
frequency
Socioeconomics

Demographics
Age
Gender

Understanding
Target Audience

Quality
vs
price

Internet savvy
Mobile use
Tablet use

Research

Requirements

Architecture

Secondary

Primary

Tertiary

Target
Segmentation

Research

Requirements

Architecture

Search
volumes
Key word
identification

Competition

SEO

Research

Requirements

Website
functions

Advertising
e-shots
Offers

Architecture

User
experience

Online
competitor
analysis
5

Social
media
presence

Research

Requirements Architecture

3
2

Technical

Search
and
content

Landing
pages

1
Functional
/ User

5
Requirements

SEO

Research

Transaction
al
Shopping
cart

Basic and
advanced
functionalit
y

Requirements Architecture

User profile
manageme
nt
(account)

Function

Inventory
Delivery
tracking

Admin
functionalit
y

Research

Content
manageme
nt, access,
authorisati
ons
Formats
sections
information
,
description
s

Requirements Architecture

Fast
location of
information

Content
Search
2

Basic and
advanced
search
behaviour,

Content
generated
areas

Research

Password,
Shopping
cart

Site
security

Requirements Architecture

Delivery
options,
tracking

Technical

Supported
browsers /
optimised

Speed
page
loading
times

Research

Requirements Architecture

Cross links
cohesivene
ss

Layout /
structure

Mapping

Landing
Page
4

Tab content
indexed

Research

Requirements Architecture

Internal
search
manageme
nt

Metadata
scripting

URL
structure

SEO

Analytics
code

Research

Requirements

Architecture

3
Functional
design

Labelling
1

Navigation
tree

User
experienc
e

Architecture

Research

Cluster
item
groups

Detailed
taxonomy

Requirements

Prioritise
item
groups

Navigation
tree
1

Architecture

Importanc
e
placement
order
within tree
Quick
links,
cross
links,
navigation
aids

Research

Requirements

Architecture

Label SEO
correlation

Unique
taxonomy
label

Labelling

No overlap
links

Research

Requirements

Product
priority

Feature
priority
identificati
on

identificati
on

Scope

Architecture

Functional
design

Sketch

Research

Requirements

Behaviour

Accuracy

Time

Architecture

User
experience

Satisfactio
n

Resear
ch

Requirements

Architecture

Design

Build

Launch

Our team

James is a social
media expert. He
shares everything
and anything apart
from his biscuits.

Phil is exceptionally
creative with a
wealth of
experience.
Scratches his head
a lot but never
fails to please.

Vince can see in

code like Neo from
the Matrix. He
makes anything
possible but makes
a terrible cup of tea.

Claire gets excited

when she generates
results for our
clients. Its her
reason for getting
up in the morning.
Bless!

Maya is a very
friendly Spanish
Water dog. She
creates a sense of
calm, so is great to
have around.

For more information about our services

please contact Claire Doherty
email - claire@studio10design.co.uk
Mobile - 07554 661927